KARACHI, Feb 11: The State Bank said on Monday that a comprehensive media campaign for promoting inherent strengths of Islamic finance and clearing common apprehensions, confusions and misconceptions about Islamic banking and finance is being launched shortly.

“This campaign is to be led by the Islamic banking industry with the support of SBP,” said the Deputy Governor State Bank Kazi Abdul Muktadir.

In his opening remarks while chairing a meeting for initiating the media awareness campaign to promote Islamic banking, he said that preliminary findings of SBP comprehensive country-wide survey on “Knowledge, Attitude and Practices of Islamic Banking in Pakistan” suggests the dire need for initiating mass awareness campaign to increase public trust and confidence in Islamic banking.

He said that the Islamic banking industry has been expanding at annual growth rate of above 30pc since 2001.