KARACHI, Nov 14: The final day of the Pakistan Fashion Design Council (PFDC) Sunsilk Fashion Week, the four-day fashion extravaganza held in the city, saw the largest numbers of attendees compared to the previous days of the event. The day featured collections by Maria B (Tribal Militants), Feeha Jamshed of Teejays (Teejay's Evolution), Sobia Nazir (Baroque), Sadaf Malaterre (Life, nature and colour), Ammar Belal (The Concrete Jungle) and Hassan Shehryar Yasin's resort collection, Metamorphosis.
Designer Maria B's collection, Tribal Militants, kicked off the evening and had models sporting red army caps on the runway. The models marched and saluted as they walked.
Introducing a military theme in fashion isn't new in Pakistan as it has been done previously by designers such as Ismail Farid and Feeha Jamshed in Fashion Pakistan Week spring/summer 2010 season held in Karachi in October 2009. Veteran actress Zeba Bakhtiyar walked the ramp for Maria B as her showstopper celebrity.Feeha Jamshed's collection was a tribute to 40 years of the Teejays brand, which was initiated by her father, Tanveer Jamshed. He is so far the only designer to receive a Tamgha-i-Imtiaz. Her collection was based on the design labels evolution and contained pieces that contained her signature style of creating comfortable, everyday clothes with added panache. Simple kurtas customised and paired over lose pants and skirts, long bubble dresses with hints of pleats were some of the characteristics of her collection. Fellow designer and best friend Syed Rizwanullah walked the ramp for Feeha Jamshed with friend and model Fayezah Ansari.
Ammar Belal showcased a collection inspired by the concrete jungle, and in particular, New York and “the building of the American dream”. His show began with the popular Alicia Keys and Jay Z song , Empire State of Mind , which pays tribute to the Big Apple in its lyrics. Iconic structures in New York such as the Empire State building and the Chrysler building were creatively interpreted in his designs. He also showed a whole dress designed as the Chrysler building. Other components of his very precise and geometrical collection included the dollar bill prints on some of his creations signifying 'Greed is good' mentality of Wall Street, New York. One of the outfits was Ammar's interpretation of French designer Jean Paul Gaultier's conical breasts (originally designed in the '80s) made famous by Madonna in the '90s. Mostly in black, dark grey and silver, the cut, fit and finishing of the garments in his collection was immaculate.
The fashion week was closed by designer, disk jockey, choreographer of the event and spokesperson for the PFDC, Hassan Shehryar Yasin. His 2011 Resort collection looked as if it was more suitable for the autumn/winter season. The colour palette he worked on was around black, grey, red, and grey among others. One of the outfits that stood out in his collection included a short embroidered white-on-black wrap-around skirt modeled by Sabina Pasha. His collection, although very good, had a very strong signature of the kind of designs that he creates for another fashion label, Stone Age. Designer Deepak Perwani was the celebrity who did the final walk on the ramp for him.
The chairperson of the PFDC, Sehyr Saigol, came on the ramp and thanked all those who participated in the fashion week and announced that the next week, which will showcase collections for the autumn winter 2011 season, would be held in Lahore in the spring next year. She also thanked PFDC French Consultant, journalist and entrepreneur Alexandra Senes, who said she had “fallen in love with Pakistan.”
































