Since its inception in 1964, K&N’s has forged ahead with the single-minded objective of providing better nutrition for the health and happiness of the nation.

Eating in a healthy manner is important for everyone, especially for children and adolescents. Children who have food rich in animal protein perform better in the classroom and on the playground, with better concentration, problem-solving skills and hand-eye coordination.

K&N’s protein rich chicken products are popular breakfast and snack time meals among children.

With an initiative to promote better reading skills and habits in children, K&N’s launched its ‘Din Din, Dazel & Delma in D’Land’ stories in the summer of 2011. In these inspirational tales, the characters of Din Din, Dazel and Delma captivate readers with their experiences, adventures and learnings in magical D’Land.

Today’s readers are tomorrow’s leaders — only an educated, informed and well-read youth can help the nation reach its true potential. It is with this sincere nationalistic approach, that moralistic stories of D’Land are published — to promote the reading habit, to help develop a rich vocabulary and to develop values that will help children become responsible and conscientious citizens.