—Photo Illustration by Faraz Aamer Khan/Dawn.com

The email’s subject line caught my eye immediately: “Solution for Dengue Mosquito.”  Intrigued, I opened the message. Then I chortled – and concluded that I had clicked upon something ripe for satire.

The email was an advertisement, sponsored by Home Mart Pakistan, for a “3 in 1 Rechargeable Mosquito Killer Racket.” (What the “3 in 1” referred to was unclear). Dominating the ad was a large photo of said racket, which apparently zaps mosquitoes to death upon contact. To the right was another photo — one of a broad-shouldered, stylish, mustached young man. He was brandishing the racket, his eyes trained intently on his arthropod prey. “Lightweight, convenient and easy to carry,” promised the ad. “Environmentally friendly.” And “only” Rs 750.

Eradicate an epidemic — one that has infected 12,000 Pakistanis and claimed more than 200 lives — with a tennis racket? How silly, I scoffed.

Until, upon further reflection, I realised that it all makes perfect sense.

Consider what the experts are recommending Pakistan do to stem the spread of dengue fever. They are advocating for “evidence-based interventions” and “vector control,” and asking us to put our faith in a vaccine — which is years away from fruition. They are also calling for improved hygiene and sanitation, and better management of public infrastructure development and population growth.

These are perfectly reasonable policies — yet they are also mostly long-term and expensive ones, and will not ease the plight of those convulsed by dengue fever right now. So what will? Basic preventive measures — such as equipping individuals with the right tools to keep infected mosquitoes at bay. Recall that one of the most potent weapons against malaria — the only mosquito-borne infection more globally prevalent than dengue — is not a vaccine, sanitation upgrade, or public infrastructure success. Rather, it is a simple anti-malarial net. Health experts estimate that these nets can reduce child mortality by 20 per cent. Clearly, it pays to think small — and in terms of that “lightweight” mosquito-obliterating racket.

Clichés may be tiresome, yet they are unfailingly freighted with the truth. When it comes to public policy, small is indeed beautiful — or at least cheaper and more efficacious than large. Erecting big school buildings in Pakistan will mean nothing in the absence of incentives for poor families to send their children (and particularly girls) to these new structures. Constructing hulking new urban sanitation facilities is important, yet distributing water purification tablets will pay more immediate dividends — and when 630 Pakistani children die every day from the waterborne illness of diarrhea, immediacy is of the essence.

Immense dams, barrages, and canals may have made the Indus Basin a technological marvel and the world’s largest contiguous irrigation system. Yet they have fallen on hard times. Rusting and dilapidated, they often leak more water than they store or transport. So why the immediate tendency to indulge nationalistic impulses (or to tug on the heartstrings of provincial pride), and build new big dams or water-hemorrhaging monuments such as the infamous Karachi Port Trust super-fountain? Instead, why not give more thought to undertaking relatively modest repairs of existing pipes and canals?

Indeed, over the last few years, the statistic I have invoked more than any other about Pakistan has little to do with terrorism or textiles, or mangos or mistrust of America — rather, it relates to canal repair. Seventy-six million acre feet of water would be generated by repairing Pakistan’s existing canal systems, according to Simi Kamal — more than the quantum of water projected to be made available by an operational Diamer-Bhasha Dam.

In the context of natural resources, more is not always better. So instead of flooding out farmland with traditional, water-intensive irrigation, why not encourage water-saving drip irrigation? Rather than calling for more crop production, why not build a few properly climatised warehouses to keep existing fresh produce from rotting?

To be sure, swatting at a mosquito with a tennis racket will not do for dengue fever what Jonas Salk’s ingenuity did for polio. Yet in an era of fiscal constraints and a raft of competing public health emergencies (including malnutrition, polio, and the latest floods to afflict Pakistan), individual prevention efforts will need to remain a default strategy.

However, this is one default option that has considerable merit. Home Mart Pakistan has produced a winner. And at Rs 750, it is a veritable bargain compared to the millions necessary for vaccine research and other more well-intentioned yet long-term measures that cannot alleviate the immediate crisis.

Michael Kugelman is the program associate for South Asia at the Woodrow Wilson International Center for Scholars in Washington, DC and can be reached at michael.kugelman@wilsoncenter.org

The views expressed by this blogger and in the following reader comments do not necessarily reflect the views and policies of the Dawn Media Group.

Updated Oct 22, 2011 11:16am

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Comments (9) (Closed)


Piyush
Oct 23, 2011 04:09pm
Rs. 750 is too expensive. It is easily availbale for Rs. 150 in any shop in Delhi.
khalid
Oct 23, 2011 11:05pm
Well i have purchased one but you need to run after the mosquito's which is all the way better for my health as well.
p kumar
Oct 23, 2011 11:56pm
This article is no match for one from kamran shafi saheb.Is he on annual leave
inder
Oct 24, 2011 02:06am
Killing mosquitos is a bad idea since it eliminates the weaker ones, and the more virulent ones survive and reproduce. Mosquito nets are good as well as repellents. Good sanitation is so needed but sorely lacking, not just in pakistan but even in India (even in big cities like Delhi).
Sabs
Oct 24, 2011 09:32am
Hmmm, you are right Piyush - it is available for 150-300 INR in India depending on quality. Also, PKR/INR = 1.74298 today, so the equivalent cost would be PKR 260 to 520. Given the power situation the racket probably comes will disposable batteries instead of the rechargeable ones in India - and maybe higher quality can also explain the additional cost. Lastly given that lots of things in India come China-made, it should be similarly priced in Pakistan if China-mass-produced.
putar
Oct 24, 2011 01:41pm
The writer has made o good point for finding effective solutions to everyday problems which are not so obvious at first sight.
Chandresh
Oct 24, 2011 02:07pm
LOL
lambda
Oct 24, 2011 04:08pm
I understand that the dengue-carrying mosquito is active at dusk, when people are awake and about; mosquito nets wouldn't be a good solution for that......
R S JOHAR
Oct 26, 2011 05:29pm
I agree with your comments on Kamran Shafi who is such a fine writer.