Red Bull profits soar 35pc

E-Paper | June 17, 2026

VIENNA: Austrian energy drink maker Red Bull said it posted record profits of 501 million euros ($559m) in 2015, an increase of 35 per cent, according to the economics magazine Trend.

The unlisted firm, which does not directly publish its figures, saw drink sales nudge up 6.1pc to 5.96 billion cans, its turnover rise 20pc to 3.2bn euros, and operating income soar by 90pc to 633.3m euros, according to Trend.

Red Bull’s bottom line was boosted by a cost-cutting programme and a weaker euro, the magazine reported.

Distributed in 169 countries, sales of the energy drink took off in several markets, including Turkey (up 25pc), South Africa and Saudi Arabia (19pc), India (18pc), Poland (18pc) and Germany (16pc).

Published in Dawn, September 18th, 2016

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SKB

Sep 18, 2016 11:33pm

Amazing how people are hooked to energy drinks. The side effects are horrible. Energy drinks have no therapeutic benefit, and many ingredients are understudied and not regulated. The known and unknown pharmacology of agents included in such drinks, combined with reports of toxicity, raises concern for potentially serious adverse effects in association with energy drink use. In the short-term, pediatricians need to be aware of the possible effects of energy drinks in vulnerable populations and screen for consumption to educate families. Energy drinks the cause of many sudden cardiac deaths in young people, researchers find High amounts of sugar and caffeine can aggravate underlying heart issues, causing fatal arrhythmias

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