ISLAMABAD: Samsung Electronics has been awarded the Middle East Government and Business Organizations' award for Global Customer Care under the Electronics category for the second consecutive year.

The ceremony held in Dubai, the award was presented to June Woo Lee, GM Samsung Gulf Customer Satisfaction (GCS), by Sheikh Maktoom Bin Hasher Al Maktoom in recognition of the Home Appliance division's outstanding achievements and commitment to customer care service, said a press release issued here on Thursday.

The winners were selected through an evaluation process which was conducted by a panel of judges who rated companies on the basis of the quality of their customer service, professionalism, accessibility to customers, and presence of clearly defined customer service processes.

“We are honored to be recognized for our efforts in positioning service differentiation and customer excellence as our highest priority,” said GM June Woo Lee of Samsung.

Hee Chang Yee, MD Samsung Electronics Pakistan said, at Samsung, customer anticipation is one of our main objectives, which is the reason we are constantly seeking new and innovative ways to deliver differentiated services to ensure the delivery of exceptional experiences to our customers.

As a part of Samsung GCS's mandate to enhance customer service levels in the region during 2010 the company launched the program to enable customers across the Middle East and Africa to repair their Samsung products for free.

In addition to this, Samsung's Service on Wheel vehicles was introduced in 2011 to offer services to customers in remote areas.