McDonald’s CEO Chris Kempczinski has said several markets in the Middle East and even some outside the region are experiencing a “meaningful business impact” due to the conflict as well as “associated misinformation” about the brand.

Major Western fast-food chains, including McDonald’s, have been hit by a largely spontaneous, grassroots boycott campaign over the Israeli military offensive in the Gaza Strip.

Western brands are feeling the impact in Egypt and Jordan, and there are signs the campaign is spreading in some other Arab regions such as Kuwait and Morocco.

Some of the companies the campaign is directed at are perceived to have taken pro-Israeli stances and some are alleged to have financial ties to Israel.