The global blockchain-backed video streaming platform, myco, is revolutionising the way viewers experience live sports and entertainment. With the upcoming ICC Cricket World Cup 2023, myco is set to take the viewing experience to a whole new level, where viewers themselves become the winners.

The unique proposition of myco lies in its commitment to sharing its advertising revenue with creators, and more importantly, its viewers. This disruptive Watch & Earn model has garnered immense popularity globally, making myco a unique platform in the world of digital streaming.

The game changer for viewers

For this ICC World Cup, myco isn’t just offering free HD live streaming of the matches; in fact, they will be monetised directly for consumption based on live match watch time on its web & app. Additional winnings will also be distributed, where myco will select thousands of winners every day based on user engagement and live gamification.

What sets myco apart is its user-friendly integration with Simpaisa, enabling winners to withdraw their earnings directly into digital wallets and bank accounts in Pakistan.

The Watch & Earn model of myco is set to redefine how viewers engage with their favourite sports and entertainment, making every match day a winning day.

Key highlights of myco

Empowering Viewers

The streaming platform myco boasts an impressive library of over 350,000 videos, including films, documentaries, and live sports events. It’s an all-in-one entertainment destination for viewers where they earn each time they watch content where ads are served.

Empowering content creators

The video-streaming platform myco has forged partnerships with over 1,000 content creators, supporting their creative endeavours and giving them a platform to shine, where monetisation starts from the very first view, with no minimum benchmarks.

Investing in cinematic brilliance with Mycolab

With over 50 funded film projects, myco nurtures young cinematic talent and contributes to the growth of the film industry.

Exclusive MyOriginal productions

The streaming platform myco offers a rich collection of exclusive original productions, catering to a wide range of tastes.

A legacy of sports streaming

Having successfully streamed more than 100 live sports tournaments, myco is well-versed in delivering sports action to fans across the globe with its unique watch & earn model.

To download the app, simply scan the QR code displayed below.


This content is a paid advertisement by myco and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.

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