PARIS: The amount of plastic surgery performed on men has nearly doubled in less than a decade, new data showed on Thursday.

Younger men and those in the Middle East and Latin America have been particularly keen to get these procedures, according to data released at the cosmetic medicine industry’s annual meeting in Paris.

The number of surgical procedures performed on men worldwide increased by 95 percent between 2018 and 2024, the International Society of Aesthetic Plastic Surgery said. Non-surgical cosmetic treatments such as injections, laser therapy and peels meanwhile rose an even higher 116 percent. For women, cosmetic surgeries increased by 59pc while treatments rose 55pc during this period.

“This trend, which is particularly pronounced in the Middle East and Latin America, reflects a profound transformation of social norms and growing acceptance of cosmetic procedures by men,” market analysis presented at the IMCAS conference said. “Generation Z and Millennials are accessing cosmetic medicine much earlier than previous generations,” it said.

However men still only represent 16pc of all cosmetic procedures, according to the analysis. “We have truly entered a consumer-driven approach to aesthetics, whereas 10 or 15 years ago it was still considered very elitist,” Laurent Brones, an IMCAS economic expert, said.

The United States has the most demand for plastic surgery, with around 45pc of the global market in 2025. It also had the most non-surgical procedures, representing 56pc of global demand for botox, which temporarily smoothes wrinkles.

Published in Dawn, January 30th, 2026