KARACHI: TikTok has announced a groundbreaking partnership with Khoosat Films, led by acclaimed director Sarmad Khoosat, marking a significant milestone in the digital entertainment landscape. The award-winning film, Zindagi Tamasha (also known as ‘Circus of Life’), will be the first full-length movie to be released on the short-form video platform.

According to a press release, the film has garnered international acclaim, winning prestigious awards, including the Kim Ji-Seok Award at the Busan International Film Festival and Snow Leopard Awards for Best Film at the 6th Asian World Film Festival in Los Angeles. Mr Khoosat said, “Our film inspires kindness, promotes tolerance, and encourages peace. I’m thrilled it will be the first Pakistani film officially released on TikTok, and we cannot wait for the platform’s vibrant global community to enjoy the movie.”

Published in Dawn, June 5th, 2024