LAHORE: A two-day agriculture expo is going to be held at Johar Town Expo Centre on April 24 and 25, showcasing innovative techniques to prevent post-harvest losses, funding opportunities for start-ups and ensuring farmers’ profitability, besides new farm machinery.

The expo titled Agri-Connections 2024 will have ZarZaraat, a shark tank-style competition to be held in collaboration with the Bank of Punjab (BoP) to highlight exciting ideas that can change the face of agriculture in Pakistan in the next few years given the enabling environment and investment, the Pakistan Agricultural Coalition Chief Executive Officer (CEO) Arif Nadeem and strategy advisor Kazim Saeed said here on Friday.

They said that they had received 35 applications for pitching ideas to investors within the deadline and seven of them had been shortlisted for the jury to review them.

They hoped that when these finalists would pitch their ideas to investors at the expo, the audience would realise that something significant was likely to materialise in Pakistan’s agriculture sector if any of them (finalists) received funding.

Published in Dawn, April 20th, 2024

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