Across the Middle East and Asia, social media posts and boycotts have taken a heavy toll on American fast food chains over their perceived support for Israel, TRT World reports.

At least 30,000 people have been killed in Israeli attacks on Gaza since October 7, according to the latest data from the Palestinian Ministry of Health.

Already incensed by the massive death toll, consumers escalated their boycotts after Pizza Hut’s and McDonalds’ Israel franchises reportedly provided free meals to the Israeli military.

The boycott action is being promoted by the Palestinian-led Boycott Divest Sanctions (BDS) movement. For nearly 20 years, BDS has put pressure on Israel to meet its obligations under international law, including withdrawing from the occupied Palestinian territories and granting equal rights to all its citizens, including Arab ones.

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