Seres EVs: revolutionising Pakistan’s auto industry with cutting-edge technology

Seres, in collaboration with Silicon Valley and Hawaei launch their line of EVs in Pakistan.
Published September 30, 2023

The Pakistani automotive landscape is on the brink of a transformation. At the forefront of this revolution is the Seres Electric Vehicle (EV) lineup. These futuristic cars are set to redefine the industry, promising to make mobility more efficient and technologically advanced.

Seres EVs have been introduced in the Pakistani market through a collaboration between Regal Automobiles Industries Limited (RAIL) and Seres Corporation. RAIL, a renowned name in the Pakistani business conglomerate, joined hands with Seres, a trusted player in the global EV market,in 2021. This partnership brought forth the vision to manufacture and market Seres vehicles in Pakistan. RAIL was awarded Green Field status under the Automotive Development Policy 2016-2021, emphasising its commitment to innovation.

The Seres S3, the first in the lineup is nothing short of impressive. This high-performance electric coupe SUV represents the pinnacle of Seres’s engineering. The “S” in Seres stands for Silicon Valley, emphasising the brand’s commitment to cutting-edge design and technology, while its design pays homage to the Valley. Seres vehicles are developed with a global perspective, blending innovative aesthetics with functional efficiency. This focus on design ensures that Seres cars are not just environmentally friendly, but also stylish and technologically advanced. The Silicon Valley aspect draws a host of advantages, including user-friendly interfaces, advanced autonomous driving capabilities, enhanced connectivity, and a global appeal that transcends regional boundaries. The incorporation of Silicon Valley’s expertise elevates the Seres lineup to new heights, promising not just eco-friendly transportation but also a seamless, tech-driven driving experience.

Seres electric vehicles are not limited to Pakistan. Globally, Seres has made a significant impact, with thousands of units sold each year worldwide, the brand has already established itself as a major player in the EV market. Particularly in Europe, their EVs Seres have become a symbol of eco-conscious transportation. However, their success is to be attributed to their impressive range, advanced safety features, and aesthetic design.

One of the most significant advantages of owning a Seres electric vehicle in Pakistan is the potential for massive savings on fuel costs. As fuel prices continue to rise, EVs offer a financially viable alternative. Those who have solar panels installed for their houses can maximise these savings by charging their EVs with solar-generated electricity. This provides a cost-effective solution for the ever-increasing fuel prices, a major economic setback for every household, whether big or small.

Huawei, with its extensive expertise in EVs, is pivotal in enhancing the technological aspects of Seres electric vehicles. This collaboration results in vehicles that not only offer eco-friendly transport but also a seamless, tech-driven driving experience. Initiated in 2021, the partnership between Seres and Huawei is a pioneering alliance between an EV manufacturer and an ICT technology giant. Seres concentrates on vehicle development, intelligent manufacturing, service, and creating an enjoyable ownership experience. Huawei plays the role of a crucial software integrator within Seres’ automotive ecosystem, supporting electrification, intelligent hardware, and software technologies.

This innovative partnership reflects the changing dynamics of the automotive industry, where advanced software and connectivity are as crucial as physical components. Huawei’s ICT expertise seamlessly integrates into Seres electric vehicles, resulting in a fusion of cutting-edge software and efficient hardware. This synergy ensures that Seres electric vehicles are at the forefront of technological advancements and enhances the overall driving experience.

In a nation grappling with soaring fuel prices, the introduction of EVs like the Seres offers hope for a more economical future for many people. With the backing of Silicon Valley’s technological prowess, Seres is definitely set to redefine the auto industry in Pakistan and align it with global standards. As the global success of Seres continues to grow, the brand is here to stay and further their efforts towards a sustainable automotive future.

This content is produced in paid partnership with Seres and is not associated with or necessarily reflective of the views of or its editorial staff.