PepsiCo Pakistan is enabling a circular economy for plastic with its unique recycling program

The PepsiCo-Saaf Suthra Shehar program is incentivising waste segregation in homes in Islamabad and Rawalpindi.
Published June 5, 2022

PepsiCo envisions a world where packaging never becomes waste. It recognises the important role it plays in driving toward a circular economy and reducing plastic waste.

As a global food and beverage company, PepsiCo aims to use its reach and influence to help change the way society makes, uses and disposes of plastics. In Pakistan, PepsiCo has launched several meaningful programs to drive a circular economy for plastics.

PepsiCo Pakistan has joined hands with the Islamabad Administration, ‘Saaf Suthra Shehar’, and Haidri Beverages Limited to incentivise plastic waste collection for the citizens of Islamabad and Rawalpindi.

The PepsiCo-Saaf Suthra Shehar recycling program is running successfully in the twin cities of Islamabad and Rawalpindi with more and more people registering to play a part in making their cities green and clean.

The program incentivises waste segregation in homes by giving away free Aquafina refills for every 10 used plastic bottles returned by citizens.

In 2021, PepsiCo launched Pakistan’s largest plastic waste collection programs and collected and recycled over 16,000 tons of plastic. This is the largest voluntary plastic collection scheme in Pakistan and has been highly appreciated by the Ministry of Climate Change and WWF-Pakistan.

PepsiCo, in collaboration with Novatex Limited, is also conducting trials to recycle used plastic bottles back into plastic bottles.

Recycled PET or RPET will significantly reduce the use of virgin plastics. The companies are working together to significantly scale up the collection of used plastic bottles in Pakistan and to commercialise the use of bottles made from recycled plastics.

PepsiCo is also focused on creating opportunities for consumers to play a role in reducing plastic waste. PepsiCo unveiled a first of its kind Reverse Vending Machine (RVM) at the Jinnah Super Market in Islamabad last year.

For consumers, this is an easy way to recycle plastic bottles, whereby they can avail discounts for food outlets in exchange for used plastic bottles. The RVM is part of the company’s larger strategy and intent to take meaningful steps towards tackling the issue of plastic waste.

This World Environment Day, responsible corporate leaders such as PepsiCo Pakistan are reminding us that each one of us has an important role to play in protecting our environment.

This content is a paid advertisement by PepsiCo Pakistan and is not associated with or necessarily reflective of the views of or its editorial staff.