Neuro-Linguistic Programming is transforming the nature of personal and professional development trainings in Pakistan. Here's how

Aliyah Mohyeddin's Dynamic Communications Consulting has been actively running NLP trainings since 2012 in Australia and Pakistan.
Published August 22, 2021

Corporate trainings today have become the cornerstone for organisations to inculcate more productive and efficient cultures within offices. At the same time, the art and knowledge of inspiring individuals and imbuing them with a renewed sense of personal as well as professional purpose, is becoming extensive.

Specialised trainings are available to address challenges or enhance skills that employers as well as employees face in their lives. Corporations today have realised that employees are their greatest assets and through extensive research, that has indicated that decreased motivation and productivity within organisations validates the need of serious measures.

According to Gallup’s 2017 State of the Global Workplace Report, a staggering 85% of employees are actively disengaged at work.

Benjamin Franklin once said, “An investment in knowledge pays the best interest.”

Aliyah Mohyeddin, the brains behind Dynamic Communications Consulting
Aliyah Mohyeddin, the brains behind Dynamic Communications Consulting

With this in mind, Aliyah Mohyeddin set up Dynamic Communications Consulting in Melbourne, Australia in 2012; Aliyah is a corporate trainer and leadership coach specialising in Neuro-Linguistic Programming (NLP) along with a diverse range of other programs and trainings that empower individuals and organisations to take control of their lives.

“There’s a saying we have in organisational and leadership coaching: it’s better to hire on attitude than on skill”, Aliyah believes.

"Skills can be taught, but attitude is much harder. When you hire people who are hungry to learn, hungry to grow, who are ambitious and want to learn, you’ve got a high-caliber person in your team. If there is a deficit in employee skill set, that can always be taught through mentoring, training programs etc”, Aliyah remarks when talking about effective hiring for organisations.

Aliyah Mohyeddin has been associated with the field of corporate trainings and leadership for over a decade. Having graduated from the University of Sydney she went on to found Dynamic Communications Consulting in Melbourne, Australia.

Today, the organisation has partners in Australia as well as in Pakistan.

Dynamic Communications fundamentally provides trainings and self-development programs, such as their internationally accredited NLP trainings, as well as accredited trainings in hypnotherapy, Time Line Therapy, Relationship coaching, Mbit coach Certification, Leadership Coaching, Mindful Parenting, how to run a successful workshop and many more.

“Through our corporate efforts where we work on leadership and team development, I think we are the only company in Pakistan currently running six or 12-month programs in employee development for organisations. We offer longer term programs with desired outcomes clearly defined and measured through the program, which have shown to create lasting cultural change in organisations,” she further highlights while shedding light on her organisation and its modules.

Aliyah’s organisation, Dynamic Communications, offers internationally accredited NLP trainings which are an innovative approach to enabling sustained successful outcomes, in the form of a psychological method that entails modeling successful strategies and applying them to achieve personal goals.

NLP, short for Neuro-Linguisitic Programming, is the science behind creating excellence in various areas of people’s lives.

Where other modalities of self-development have been called evolutionary, NLP has been called revolutionary because of its ability to create shifts and enable change fast and ecologically, and long lasting. Essentially, it is the difference that makes the difference.

“To quote Napolean Hill 'you either control your mind or it controls you'. NLP focuses on the relationship between our thinking and emotional states, our language and communications and our behaviors, that create our outcomes. When we change any element in this interaction, we can transform our outcomes. So, NLP is far more interested in how you are creating your reality, and how you can change that reality to align it with how you would like it to be. It’s literally like being given a manual for your mind,” notes Aliyah while elaborating more on the fundamentals behind NLP.

The field of Neuro-Linguistic Programming is supported by clear research to quantify its impact on various aspects of organisational cultures.

Most people are focused on their problems and getting over them. People who have been through NLP trainings are focused on what they want and creating that reality for themselves, and that is the difference that makes the difference.

Coping skills can be beneficial in decreasing the negative consequences of stress, which is a key element that often plagues efficiency and productivity within organizations.

NLP (neuro-linguistic programming) is a modern psychotherapy technique. Studies have indicated that it improves coping skills in stressful conditions and lessens the negative impact of occupational stress.

Corporations in Pakistan face similar dilemmas to the ones’ being faced in other countries. As the magnitude and impact of NLP grows, Pakistani organisations are making use of its effective and relevant models and tools to create new avenues for development of more positive corporate cultures.

Even though NLP was developed in the 70s, it is still considered a young modality and new protocols and techniques are continuing to be developed.

“Pakistan is part of the new world. The scope of NLP is infinite, because fundamentally it is the study of how to create excellence. My focus, whether it’s through our trainings, or by being part of the NLP Global Leadership Summit or speaking at international conferences, has been to connect Pakistan to the world and the world to Pakistan. I am also part of NLP 4th Generation, which is a new emerging space globally. My personal goal is that innovations in NLP will be coming from Pakistan as well,” Aliyah comments.

Pakistan is a country where corporate trainings have been a part of the organisational employee development model for a long time. However, future challenges for organisations are deemed to be more complex and this is bound to revolutionise the corporate training space as well.

Today, corporate trainers believe that online learning is expected to take center stage, with eLearning collaborative training and webinars being regarded as essential for success. The majority of learning will be collaborative in the future, according to 85 percent of professionals today.

When asked to express her views about some of these challenges corporations face with respect to their employees, Aliyah said, “I have seen a lot of development and change in this industry over the last decade. There are many stories and challenges one hears, but when you whittle it down, it’s really just three things people are seeking: the need to be valued, the need to be cared for and the need to belong. And when organisations recognise that and create a culture, online or in person, they support that you have a thriving workforce that is productive and happy.”

When individuals find resourceful ways to achieve their needs for themselves, they are in much more inventive and empowered mindsets to enable meaningful relationships.

In the flagship internationally-accredited NLP trainings offered by Dynamic Communications, many active transformations have been witnessed. Aliyah comments that she often calls it a ‘journey to self’ that the participants go through, whether they come for professional or personal development.

Pakistan’s corporate culture is extensive, facing a barrage of challenges, and Aliyah’s organisation offers multiple solutions in addition to innovative trainings, like NLP.

One aspect that she loves to talk about is the fundamental ways in which leadership differs from management because most corporations employ managers rather than leaders, leading to lack of innovation and progress.

"Fundamentally, leadership is about vision and inspiration. It is about setting a new pathway and leading by example. Management is about making sure that the pathway is followed and targets are achieved. Don’t get me wrong, both roles are important, especially nowadays, by which I mean times of change and uncertainty, so, many people in leadership roles do need to wear both hats, of leadership and management,” Aliyah adds.

In various societies including Pakistan, communication is a trait that is often not nurtured, albeit unintentionally from a young age within individuals and as they grow up. So once young adults enter the workforce they have not developed effective communication skills and the confidence to lead, while also becoming part of the selective bunch that is able to come ahead in various situations, take responsibility for it, and eventually resolving the task at hand.

“I’ve done a lot of work on this because I’ve been hired by so many companies to develop their middle and senior management, to become more ‘in charge’. There is often a common complaint of no one taking responsibility. Here’s the thing though, children are often brought up being told never answer back to your elders. In school, they are reprimanded for questioning their teachers, sometimes even asking questions. They then enter the work force at a junior level and again they are expected to tow the line. Eventually they are put into management or leadership roles and are suddenly expected to take on responsibility and make decisions, speak up and voice their opinions. For many, it is naturally overwhelming. As a leadership coach, I go in and quite literally have to rewire their brains into taking on a leadership identity and learning how to communicate in a way that achieves results resourcefully and ecologically,” she asserts.

Diving into further details Aliyah adds that for companies it is critical to look at their culture of employee engagement, how open they are to junior staff in expressing their opinions, their onboarding processes etc.

Staff turnover and high attrition levels are extremely expensive for an organisation, from a monetary, productivity and profitability perspective. Developing high quality communication skills is the foundation for high value leadership, team efficiency and productivity, and thus underscores the profitability of the organisation.

Returning to the effectiveness of NLP and its role in training as well as her ambitions with her personal as well as professional life, Aliyah narrates that her journey into NLP and coaching was for personal need. “I was at that proverbial fork in the road in my life. Deeply unhappy and unfulfilled, and didn’t know what to do to change things."

"NLP and coaching gave me the tools. I consider myself an NLP evangelist, and that’s because I know how transformative NLP can be in ones’ life. My dream is to help people, one training at a time, to find themselves and to step into their magnificence. We are all capable of excellence, some of us are just looking in the wrong direction. My philosophy and deep belief are that the greatest blasphemy is to not live the best versions of ourselves, because we have been given all the resources we need to succeed. It is our responsibility to connect with them and use them. Realities such as not having enough time, not enough money are illusions. The moment you say yes to yourself and connect to your innate resources to take action, all external factors fall into place. Often people call that luck but in truth we create our own luck,” she adds, profoundly.

Aliyah emphasises that what our conscious mind visualises, our subconscious mind creates. She holds faith that every individual can benefit from attending NLP trainings, because individuals learn to self-actualise. They are able to let go of all limiting beliefs and stories they tell themselves about why they can’t do something and are holding back. NLP teaches them to connect into resources and harness their strengths, create goals and take the actions to manifest them.

Most people are focused on their problems and getting over them. People who have been through NLP trainings are focused on what they want and creating that reality for themselves, and that is the difference that makes the difference. And we have lots and lots of graduates who come and share this reality with our new participants.

A new batch of Dynamic Communication’s NLP practitioner certification training commences from September, 1. Interested participants can register through Whatsapp at +92 (0) 333 328 328 9 or email at

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