Financial inclusion for women has started to take centerstage in Pakistan’s growing financial landscape.

While women are presently an underserved market for the financial sector of the country, there is an increase in women's interest in becoming a part of the banking network to avail access to greater financial services, which cater to their banking needs and empowers them to achieve their goals.

Shifting socio-cultural dynamics are also creating opportunities for banks to tap into these mushrooming demographics, extending the net of financial inclusivity.

On this International Women’s Day, Bank Alfalah celebrated the valor of Pakistani women.

The brand aspires to continue helping women raise their voice for equal opportunities across various fields.

While only 16% of formally employed women maintain individual control over their personal bank accounts, the progressing socio-economic environment of Pakistan leads us to conclude that inclusion of women into the economy is pivotal to the country’s growth.

To play their part and explore this opportunity, Bank Alfalah is taking measures to improve and enable inclusivity in the country’s financial landscape.

Bank Alfalah intends to help women find an inroad to financial independence. With its women-centric financial product - the Bank Alfalah Pehchaan Account - the bank aims to empower women to move forward in life and build their own identity.

The Bank has carefully crafted this product to offer women seamless access to a myriad of financial services.

Cognisant of challenges in countering the prevailing mindset, Bank Alfalah has decided to move forward with the vision of increasing the financial footprint of women in the economy to balance out the power scales.

About Bank Alfalah Pehchaan Account

Bank Alfalah Pehchaan Account is designed to serve working women and housewives across the country, enabling them to fulfill their banking and financial management needs with ease and convenience.

With the help of this account, the Bank endeavors to create a shift for women from the conventional financial behaviors to more formal, customised and regulated financial fronts.

The account is available in both local and foreign currencies and customers can opt for a current or savings account variant according to their financial need.

Customers are also presented with a customised debit card, offering a variety of discounts, empowering women to build a lifestyle on their own terms.

The card offers exclusive discounts on shopping, travel and healthcare brands all through one account. It also allows women to enjoy waivers on lockers, SMS alerts on all transactions, and access to conduct banking transactions through Bank Alfalah.

Internet Banking and Alfa app can also be availed for free; the PKR Savings account variant allows women to enjoy monthly profits at lucrative rates.

Bank Alfalah is certain that with the help of financial products and services, the bank will significantly contribute to women’s autonomy and achieve growth at a higher rate.

For more info on how to open the account, head over to this section on bank's official website.

This content is a paid advertisement by Bank Alfalah and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.