In a bid to help Pakistan fight the coronavirus outbreak, Tapal has been mixing lots of hope into Pakistan's favourite brew.

The brand has partnered with various renowned philanthropic organisations to play its role in helping Pakistan face the challenges posed by the virus; these include Saylani welfare trust, Akhuwat Foundation, Shahid Afridi Foundation, Khubaib Foundation, Robinhood Army and Hamdard among others.

In order to spread happiness and hope during these challenging times, Tapal stepped forward and donated hundreds of thousands of its most celebrated tea packs which were added to ration bundles prepared for daily wagers and under privileged households.

Tapal has taken this initiative to further its philosophy of being a socially responsible brand.

Speaking about the brand's efforts towards helping the country fight the pandemic, a company representative said, "In these challenging times, hope for better days has driven us to stay committed to our responsibility towards the nation and bring back a stronger Pakistan."

On the organisational front, Tapal is doing all to help employees stay safe during these testing times.

Special preventive care gear is provided to all essential operation workers, including gloves and masks, and daily thermal testing is conducted to ensure no one feels unsafe at work.

As a token of gratitude for their services, the organisation has also distributed ration bags to factory workers to play a role in easing their households' financial distress.

Building on the brand's most recent campaign, #HamariNationalitea, Tapal also came up with a video message to help relight Pakistan's spirit of fighting on and staying positive in these trying times.

Have a look at it:

Realising the commitment, hard work and valour our frontline and essential services workers have been displaying ever since the virus landed in Pakistan, Tapal has made several efforts to publicly commend the efforts of all.

In order to play a small role in helping all these workers and their families, Tapal is providing distributors as well as customers special discounted prices on its tea products.

To find out about more such contributions by Tapal, head over to their official Facebook page.

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