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This company by a Dubai-born Pakistani entrepreneur is one of the leading e-commerce portals based in UAE focuses on providing an exemplary online retail experience for office automation equipment.
Updated Feb 25, 2020 10:32am, one of the leading e-commerce portals based in UAE, is an online platform specialising mainly in office automation and industrial equipment.

The company is the brainchild of a Dubai-born Pakistani entrepreneur Muhammad Zeeshan Hussain, who says he started the venture in 2012, seeded with just AED 500. According to him, the company has now crossed AED 50 million in revenue. Following a unique blend of B2B selling and e-commerce marketing techniques, the company holds a clientele that varies from individuals to large governmental and non-governmental enterprises across the globe.

The company has also ventured into categories like musical instruments and commercial measuring devices as well.

Muhammad Zeeshan Hussain founder of (R) along with Armughan e Muhammad (L) Managing Director
Muhammad Zeeshan Hussain founder of (R) along with Armughan e Muhammad (L) Managing Director

Currently, they are serving a diverse clientele from three offices located in Dubai, Karachi and Houston, with all Pakistani staff in service.

“Managing cash flows was the biggest challenge in the growing organisation but in the end it was all worth it. The company has achieved year by year exponential growth and has emerged as the market pioneer", says founder, Muhammad Zeeshan Hussain.

In line with the company's core vision, was able to create employment opportunities for Pakistani expats in competitive global markets.

In 2016, right after opening a back office in Karachi, Hussain was also able to create job opportunities in Pakistan.

An incubation center, set up in Karachi, functions as a training center mentoring the youth of Pakistan to hone their skills and get them ready for the international market.

“Providing career direction to the youth is part of the corporate social responsibility of our organisation,” says MD of the company, Armughan e Muhammad.

Initially, the company only served the UAE region, but has now expanded into global markets including Europe and Africa. The company has been able to create a synergised system within the organisation, which is monitored by an in-house monitoring tool called 'Prosperity Convergence'.

The company has recently signed Emirates Post as a logistical partner, and is now catering to not only the entire Middle East but has made inroads to several African markets. The company’s next goal is to expand further in central Asia and reach far eastern markets as well. boasts of manufacturers like Epson, BenQ, Panasonic, LG and NEC as their registered partners.

They are known for delivering premium quality products on competitive rates, and assist small to large scale companies in acquiring the right office equipment to meet their business objectives effectively.

Find out more about them here.

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