Atlas Battery showcases products in Johannesburg's renowned Automechanika expo

This is the second time the brand has taken products made in Pakistan to an international platform.
Published October 1, 2019

Atlas Battery, one of Pakistan's leading battery manufacturer since 1966, showcased their products in one of the most renowned expos around the world: Automechanika Johannesberg.

After its success in Pakistan, Atlas Battery has been actively aiming to expand its reach beyond borders via renowned trade platforms.

Right to left: Saqib Khan, Brand Manager Atlas Battery, Sohail Khan, Foreign Ambassador of Pakistan, Mohsin Khan, GM Marketing Atlas Battery
Right to left: Saqib Khan, Brand Manager Atlas Battery, Sohail Khan, Foreign Ambassador of Pakistan, Mohsin Khan, GM Marketing Atlas Battery

One of South Africa’s key international trade fairs for automotive service industry, Automechanika, targets traders and visitors from the Sub-Saharan region. The platform acts as an international meeting place for the industry, dealership trade, maintenance and repair segment, providing all participants a platform for business and technological knowledge transfer.

Atlas Battery, participating at the Automechanika event under the banner of TDAP, is all set to introduce the widest range of polypropylene batteries in the region for the second time.

To encourage Atlas Battery for taking such steps, Foreign Ambassador of Pakistan, Mr. Sohail Khan, visited the stall for a detailed chat about their products over a cup of coffee.

Visitors from Johannesburg and other countries, including Zambia, Kenya, Botswana, Mozambique, Belarus, appreciated Atlas Battery's efforts towards bringing Pakistani products to such international platforms.

For the brand, climate plays an integral role in how batteries function, and Atlas produces products that withstand any and all of extreme climates experienced by both Pakistan and Africa.

Atlas Battery, undergoing consistent trial and innovation rounds in Pakistan's hot climate for decades, thus remains a good choice for the African region.

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