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The brand is getting fans exclusive responses from their favourite cricket celebs on Twitter.

Here's how HBL is hosting unforgettable campaigns for HBLPSL's edition 4

The brand is getting fans exclusive responses from their favourite cricket celebs on Twitter.
Updated Mar 25, 2019 03:48pm

HBLPSL, one of Pakistan’s biggest domestic cricket tournaments, commenced 4 years ago and is now on its way to become one of the top domestic T20 Leagues in the world of cricket.

HBLPSL has seen consistent growth in popularity on a yearly basis and there is no denying that the tournament's title sponsor HBL has played a key role in the evolution of this sporting event.

HBL has been actively engaging HBLPSL enthusiasts via several mediums, the most celebrated of which remains digital.

Twitter rejoices as Pakistan's favourite cricketers post exclusive messages

In a bid to truly enable dreams, the brand got few of Pakistan's most celebrated cricketers to respond to their fans on Twitter.

A tweet appreciating Shahid Afridi was posted online:

In response, Shahid Afridi shared a message for the fan. Have a look:

Taken by complete surprise, the fan then responded:

A few other cricketers also posted similar messages for their fans.

Fans celebrate on-ground interactive segments

Fun activities and surprises, for HBL, aren't exclusive to social media.

The brand has been engaging in on-ground activities, Hulla Gulla fan-box and On crease with Ramiz to name few, to ensure fans have all the more reason to watch the HBLPSL matches live.

Here's a look at both:

1. Hulla Gulla fan-box

Features a traditional truck art theme invited dhol players, artists and celebrities to add to the fun and celebration.

This is what it's like:

2. On crease with Ramiz

The brand also brought back this famous segment where the cricketing legend Ramiz Raja makes witty interactions with celebs and fans.

Have a look at it here:

HBL's association with PSL over the years has proved to be beneficial for not just the sport of cricket but also, in general, the people of Pakistan.


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