HBLPSL, one of Pakistan’s biggest domestic cricket tournaments, commenced 4 years ago and is now on its way to become one of the top domestic T20 Leagues in the world of cricket.
HBLPSL has seen consistent growth in popularity on a yearly basis and there is no denying that the tournament's title sponsor HBL has played a key role in the evolution of this sporting event.
HBL has been actively engaging HBLPSL enthusiasts via several mediums, the most celebrated of which remains digital.
In a bid to truly enable dreams, the brand got few of Pakistan's most celebrated cricketers to respond to their fans on Twitter.
A tweet appreciating Shahid Afridi was posted online:
In response, Shahid Afridi shared a message for the fan. Have a look:
Taken by complete surprise, the fan then responded:
A few other cricketers also posted similar messages for their fans.
Fun activities and surprises, for HBL, aren't exclusive to social media.
The brand has been engaging in on-ground activities, Hulla Gulla fan-box and On crease with Ramiz to name few, to ensure fans have all the more reason to watch the HBLPSL matches live.
Here's a look at both:
Features a traditional truck art theme invited dhol players, artists and celebrities to add to the fun and celebration.
This is what it's like:
The brand also brought back this famous segment where the cricketing legend Ramiz Raja makes witty interactions with celebs and fans.
Have a look at it here:
HBL's association with PSL over the years has proved to be beneficial for not just the sport of cricket but also, in general, the people of Pakistan.
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