iShopping.pk has recently announced the launch of a multi-brand online marketplace. This conversion is the brand's answer to the growing changes of the online shopping industry in Pakistan.

According to the brand, sellers on this new platform will be able to benefit from the following:

• Reach of upto a million customers

• Pay-when-sell option

• Secure payments

• Seller support

With this initiative, iShopping.pk intends to move one step forward towards facilitating businesses in Pakistan more effectively. This conversion is said to be the brand's attempt at delivering convenience to both buyers and sellers online.

“The success and popularity of our platform across Pakistan induced us to take a step towards making online shopping more charmed and convenient for the buyers and suppliers,” said Mr Jamal Dhedhi, Chairman iShopping.pk.

Currently iShopping.pk is home to multiple renowned brands under one roof. Few, out of the many, include Anex, LG, Beurer, Westpoint, Kenwood, Dell, Panasonic, Sony, Nokia, Samsung, Xiaomi, Asim Jofa, Kaarigar,

According to the brand, online marketplaces are good platforms for encouraging growth of businesses, all the while ensuring that transaction and communication flaws are kept minimal.

This content is a paid advertisement by iShopping.pk and is not associated with or necessarily reflective of the views of Dawn.com and its editorial staff.