Talk about aggressive marketing. The Indian film industry knows how to sell itself, especially abroad. During Indian Prime Minister Narendra Modi’s visit to the UK, it was decided, among other things, that in 2017 the internationally renowned wax museum Madame Tussauds’ will open its business in New Delhi as part of the India-UK Year of Culture programme for Bollywood actors. The museum’s parent group, Merlin, will invest 50m pounds in the project and in some other ventures.
Well, it wouldn’t be a bad idea to invest some amount in inculcating tolerance in some of the Indian actors.
Published in Dawn, Sunday Magazine, November 22nd, 2015
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