FOR the ensuing elections prominent political parties have announced their strategies. The rising concerns about youth vote have provoked many parties to target youth in their next elections.

The PML-N also decided to attract the youth. For this purpose laptops are distributed and announcement of distribution of more laptops next year was made.

The MLN’s strategy was good to the extent that it met with the Punjab Education Endowment Fund (PEEF)-sponsored scholars (as one of the sponsored scholars told me) to identify the demands of the youth as a marketing strategy always identifies the needs of customers.

The scholars were obviously young but considering only this age bracket may undermine the rights of other age brackets. It may be the case that the youth’s demands were influenced by the MLN itself through PEEF incumbents.

Whatever the case, the fulfillment of the youth’s actual needs, which can turn the picture in the next election, would bring the victory for both, Pakistan and the MLN.

The Pakistani youth’s needs should be identified by consulting all age brackets.

The proper guidance, proper education, job opportunities, etc, are the needs which would be productive for the country if fulfilled.

I hope our political parties would consider all this before making a final strategy for youth votes.

M. SABEEH IQBAL Lahore