This picture taken on December 14, 2012 shows Kalsoom Akhtar (2nd L), 67, and the Pakistani mother of singer Muhammad Shahid Nazir, and Kashifa (L) his wife, watching the video of Nazir at their residence in Pattoki, 234 kilometres south of Pakistan's capital Islamabad. The mother of Internet sensation One Pound Fish Man is praying to Allah that her prodigal son makes a Christmas No.1 hit so that his wife and children can join him for a new life in Britain. When Muhammad Shahid Nazir left his four children behind in Pakistan to study in London, he could never have imagined he would one day be cavorting in a Warner video with scantily-clad Western beauties, singing about fish. - Photo by AFP
This picture taken on December 14, 2012 shows Kalsoom Akhtar (2nd L), 67, and the Pakistani mother of singer Muhammad Shahid Nazir, and Kashifa (L) his wife, watching the video of Nazir at their residence in Pattoki, 234 kilometres south of Pakistan's capital Islamabad. The mother of Internet sensation One Pound Fish Man is praying to Allah that her prodigal son makes a Christmas No.1 hit so that his wife and children can join him for a new life in Britain. When Muhammad Shahid Nazir left his four children behind in Pakistan to study in London, he could never have imagined he would one day be cavorting in a Warner video with scantily-clad Western beauties, singing about fish. - Photo by AFP

PATTOKI: The mother of Internet sensation `One Pound Fish Man’ is praying to Allah that her son has a Christmas No 1 hit so his wife and children can join him for a new life in Britain.

When Mohammad Shahid Nazir left his four children behind in Pakistan to study business in London, he could never have imagined he would one day be cavorting in a Warner video with scantily-clad western beauties, singing about fish.

Nazir, who got a job as a fishmonger in east London’s Queens Market in Upton Park, came up with a song to entice customers in which he urged local women to part with one pound ($1.60) for a single, glistening fresh fish.

“Come on ladies, come on ladies, one pound fish,” he croons. “Very, very good one pound fish, very very cheap one pound fish.”

Shoppers were charmed and after someone filmed a video and uploaded it on YouTube the song went viral and Warner Music offered Nazir a record deal.

A slicker version with Nazir shimmying and strutting Bollywood-style in a natty suit went up on Dec 10, launching the race to top the Christmas charts in Britain.

The original video has had a staggering 4.6 million hits, while the professionally produced one already has more than 2m. Nazir has also gained nearly 28,000 followers on Twitter.

Back at the family home in Pattoki, a small town 234km south of Islamabad, his delighted 67-year-old mother Kalsoom says she is praying and fasting for Nazir’s success.

“I appeal to people in Pakistan and abroad to give this song as many hits as possible. I am fasting and saying special prayers for my son so that his song appears as number one,” she said.

Nazir’s family runs their own business in Pattoki where they settled after migrating from India.

Today, they say they have been nicknamed locally as the `One Pound Fish’ family and that people are flocking to download the song onto USBs and CDs. Nazir’s father was initially reluctant to let his middle son go off to England, “but now he is also very happy”, Kalsoom said. If her son gets a work visa, she said, he should take his wife and children with him to Britain.

British newspaper The Sunday Times reported this month that Nazir was under investigation by the Home Office over a potential breach of the terms of his student visa after he ditched his studies to work as a fishmonger.

Nazir’s wife Kashifa smiles when asked if she is jealous of her husband dancing with other women in the video.—AFP

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Comments are closed.

Comments (8)

Reality Check Please?
December 16, 2012 1:49 pm
This is a funny article, however we should also take note of the not so funny side of this... And that is that we are starting to be associated with low quality or dumb down entertainment, in UK and across Pakistan! In UK, there are a number of comedies starting to rise which redicules its own people, believes or customs...(Citizen Khan, Bad Mans Diary) Nothing wrong with that; its just that we should not forget the quality aspects of our art and culture whether it WAS the dramas, pop music or music at large or Poetry etc..
Syed
December 19, 2012 3:37 pm
There many ways to use youtube..like tunneling etc....so please ;-)
Ravi
December 16, 2012 4:11 pm
Great song. I liked more than Gaganam style one.
Rev. Eldrick Lal
December 17, 2012 11:08 pm
The cultural and social disintegration works! Doesn’t matter if the song is about fish!!
nooriezk
December 18, 2012 6:20 am
Good marketing strategy" one pound fish"
G.A.
December 17, 2012 12:22 am
All success to the singer. But frankly, it's a very lame song. Not sure how it even went that far up. Perhaps as a result of curiosity more than an interest in listening to it?
kay
December 16, 2012 3:52 pm
"I appeal to people in Pakistan and abroad to give this song as many hits as possible". IRONY LADY. YOUTUBE IS BANNED IN PAK.
Bush
December 22, 2012 12:33 pm
Hey buddy!Why so serious??
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