Aamina Sheikh.–Photo by Mobeen Ansari

Bollywood's influence on Pakistani lives and on its film industry is undeniable, says model-actress Aamina Sheikh, a well-known face from Pakistan’s fashion and entertainment industry.

"One can't deny the Bollywood influence in Pakistan," Aamina told IANS, adding that people in Pakistan were as passionate about Bollywood as Indians.

"So much so that they want to compete with Bollywood films. We, as actors, always say that we can't compare the two industries at infrastructural and other level. But people can't help but compare."

"Bollywood has an immense impact on our lives. Who doesn't want to take a deep dive into it," added the 29-year-old.

Asked about her favourite actor and who she would want to work with, Aamina answered promptly: "Abhishek Bachchan and Ranbir Kapoor would be nice."

Aamina, who is the face of various renowned consumer product brands in Pakistan and has recently won award best actress award for an upcoming Pakistani film Lamha (Seedlings) at the New York City International Film Festival, was in India for the first time for her forthcoming film Josh, which was screened at the 14th Mumbai Film Festival (MFF) here.

Talking about her character in the film she said: "I play Fatima, who has a group of friends who are very progressive and represent the urban youth from cities like Karachi and Mumbai. It is through her friends that she explores her nanny's village. The nanny runs a khaana ghar that Fatima attempts to run after her nanny dies.

Josh will break the stereotype of the country, hopes Aamina.

"The plot of the film is like an allegory of what Pakistan is right now. It is a bird's eye view of what the country is. The story makes you touch the heart of Pakistan and break the stereotype image of the country," she said.

Times of India report published on Oct 25,2012.

Updated Oct 25, 2012 10:32am

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Comments (17) (Closed)

AR Khan
Oct 26, 2012 07:53am
Bollywood in Pakistan may touch the hearts of those associated with showbiz only. Its influence over life of a common Pakistani is negligible or more simply non existent. Still a large no of Pakistanis dont watch Indian movies and are not really obsessed with whatever is happening in there.
Oct 25, 2012 04:20pm
Best of luck to this young lady.However, in a society where cinemas are either shutting down or being burnt down ,it may not be possible for films like `josh` to make a significant difference.
Oct 26, 2012 07:07am
I think you have zero knowledge of film in general and Bollywood in particular.
Oct 26, 2012 06:10am
They think that they were fathered by invading Arabs. And this thiking will last for another 100 years, till there is oil with them.
Oct 26, 2012 11:46am
You forgot to mention some more differences ...like peace,secularism and economic progress in one and total lawless chaos in another?
Oct 26, 2012 08:18am
With due respect our looks, physique and food are not same. I am not in favour of war but its a fact that we are different nations.
Oct 26, 2012 02:45am
I agree with Roger's comments 100%. I have noticed that people from Indian subcontinent had better sense of art, culture, music and basic value system when money was short and prosperity was scarce. However, with newly acquired wealth and open exposure to the western media, the masses have been bedazzled by the glamour and glitz of the West, while the work ethic, the basic decency and honesty that prevails in the West have not been noticed. There is a functional and capable law and order system, along with respect of human rights and environmental issues which are a major concern here, but are almost a non-issue in the Indian subcontinent. People there show the hollowness and lack of any depth in their character when they flock to see the kind of movies and TV shows that are made there. I challenge Bollywood to make movies like Gandhi, Slumdog Millionaire etc. These are movies about Indian themes and mostly starring Indian actors, but directed by the Westerners who can obviously make sensible and realistic movies. I can never imagine India to make movies like Forrest Gump, The Blindside, The King's speech etc. Simple nice movies that are joy to watch. How about James Bond or Indiana Jones movies if you like action. Science fiction like ET, Jurassic Park, Avataar are just as good. Movies like Lion King, Toy Story and several more of the kind are just as noteworthy. Several Indian movies from the 60's and 70's were charming masterpieces. Nowadays it is all about glamorous and revealing dresses, silly acting, clown like dancing, copied music and no direction which gives one an experience not as fulfilling as one gets after watching a circus. I seriously feel sorry for Bollywood and pity the masses who enjoy this garbage. I am jealous of the good fortunes enjoyed by Indian film stars and other personalities who are minting big bucks in the process.
Oct 26, 2012 02:05pm
Great ... atleast you have appreciated the facts
Oct 26, 2012 02:31pm
There were around 1000 cinema theaters before 1980 in Pakistan. Now there are less than 100 cinema theaters . This speaks of Talibanisation of Pakistani society and gradual erosion of culture in pakistan
Oct 26, 2012 03:01pm
At Rohit. Why this self-aggrandisement? India too has countless maladies if you are prepared to see them. Even if you feel india is a paradise, it is silly and childish to compare it with another country and feel happy in public forms.
Syed Rizvi
Oct 26, 2012 03:10pm
It is interesting how every article is turned into a Pakistan bashing opportunity. There are problems on both sides of the border. So,lets not have a holier than thou attitude. Bollywood has done great service to India by portraying it in a certain light, even to Pakistanis. Pakistani Film Industry and media in general, however was unable to do the same for Pakistan,therefore,not countering the lop-sided propaganda that Indians were exposed to. It is amusing how people who have never been to Pakistan and have nothing to do with it,make such dogmatic statements.
Oct 26, 2012 11:58am
Even when Arab oil was not discovered they thought the same. Mughal Empire fostered this thinking.....Mughal Empire is long gone but the thinking persists...Pakistan might turn into a desert with no economic progress but still the thinking will continue?
Nazar Sandhu
Oct 26, 2012 10:44am
Before Partition Sindh had 40% Hindus and Punjab had nearly 50% Hindus and Sikhs. Balochistan and NWFP had close to 15% Hindus and Sikhs. It is foolish to pretend that we are solely descendants of Arabs. We may have some Arab blood in us but we are largely of the same genes as North Indians. Many Balochis are of the same genes as South Indians. As some one else on this thread said "if we were not of the same origin, how could our looks, physique, speech, foods, dances be the same?"
Sandeep Singh
Oct 26, 2012 11:32am
Ha ha ha right right
Oct 26, 2012 12:16pm
u don't watch our movies ? rofl !!! ha ha !! What a joke !! eh ? you serious ?? oh!! rofl !! thats the bigger joke !! ;-)
Oct 25, 2012 06:24pm
What I have learnt about her country via my studies, is a sharp contrast to what the people there projected there as....The culture is the same..if we were not of the same origin, how could our looks, physique, speech, foods, dances be the same??? Instead of living in hatred of each other, it;s time to embrace as forget the bygones..
Cool Monk
Oct 25, 2012 03:21pm
Soft power!!