Google Inc’s office—Reuters Photo
Google Inc’s office — Reuters Photo

WASHINGTON: Google has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile, a market research firm said on Wednesday.

The firm eMarketer said Google will top the market for online display advertising with $2.31 billion in revenues — 15.4 per cent of the market — in 2012.

Google will thus overtake Facebook in display, after the social network dethroned longtime leader Yahoo! last year, eMarketer said.

The milestone means Google now holds more share than any other company in each of the US search, display and mobile advertising markets.

Facebook, the consultancy said, will earn $2.16 billion in US display ad revenues this year, up 24.4 per cent from billion last year. Facebook's share will be 14.4 per cent.

Yahoo! will see nearly flat revenues for display ads, which will mean its market share will fall to 9.3 per cent this year from 11 per cent last year and 14 percent in 2010.

The eMarketer estimate said the overall US display ad market will grow 21.5 per cent to $14.98 billion from $12.33 billion in 2011, aided by mobile growth; and increased spending growth on digital video advertising, especially on Google-owned YouTube.

More From This Section

Health care site flagged in heartbleed review

Password change recommended following a review of the government's vulnerability to Heartbleed Internet security flaw.

White House updating online privacy policy

A new privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov

Local drugmakers cashing in on MNCs’ departure

Some seven local pharmaceuticals have already inititated projects costing Rs3 billion to Rs5bn in the last 2-3 years.

Facebook rolls out location-sharing feature

The feature must be turned on by the user, so people shouldn't expect to broadcast their location unknowingly.


Comments are closed.
Explore: Indian elections 2014
Explore: Indian elections 2014
How much do you know about Indian Elections?
How much do you know about Indian Elections?
Poll
From The Newspaper
Tweets