After suffering a very public and costly defeat to Apple in the US courts, Samsung has lost none of its zeal in marketing itself up against Apple's latest smart phone.
Now that the iPhone 5's full feature list has been detailed, Samsung has taken it to task with its own, extremely objective, spec sheet comparison. On the Apple side of the equation you'll find such items as "a totally different plug," while the Samsung portion comprises of pretty much every software feature the Korean company's been able to give a name to.
The best part of this provocative campaign is the slogan "it doesn't take a genius," which simultaneously pokes fun at Apple's Genius store employees and implies that choosing the Galaxy S III over the iPhone 5 is a no-brainer.
Given the speed with which Apple sold out of its first batch of iPhone 5s, there are evidently quite a few people out there who'd disagree with Samsung's point of view, but more importantly, in this increasingly-demanding smartphone market isn't there room for both the GS III and the iPhone 5 ?