Dawn News

Cashing in on the Khans

This is what you call clever marketing. Can you get Salman Khan and Shahrukh Khan to work alongside each other in one movie sequence? In today’s circumstances, no. And yet, the people with lots of moolah in their pockets can do that.

In August this year, Salman Khan’s much-awaited film, Aik Tha Tiger, will see the light of day. The producers of the movie, Yashraj (yes, the legendary Yash Chopra and his not-so-legendary sons) have decided to run the trailers of a forthcoming Shahrukh Khan film (also starring Katrina Kaif) during the breaks in Aik Tha Tiger. Isn’t that clever? The audience will get to see the two big guns in one show despite the fact that they won’t be working together.

See, money can make people way more intelligent than they themselves think.

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