When a claim about a new drug’s effectiveness was presented in text form, 67pc of research participants said they believed it. But when the text was accompanied by a simple graph making exactly the same claim, 97pc believed it, say Aner Tal and Brian Wansink of Cornell University. Graphs’ persuasiveness has nothing to do with ease of understanding; instead, a graph signals to readers that the information has a scientific basis, making it more believable, the researchers say.
(Source: Public Understanding of Science)
Published in Dawn, Economic & Business, November 17th, 2014
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