The much-awaited trailer of upcoming Bollywood action-comedy thriller, Happy New Year, is out – and as always, 'King Khan' rocks!

The star-studded cast includes Shahrukh Khan, Deepika Padukone, Abhishek Bachchan and Sonu Sood. The film also features Naseeruddin Shah's son, Vivaan Shah.

After hits like Chennai Express and Om Shanti Om, we're very excited to see the power couple, Shahrukh and Deepika back together, with chemistry that appears as fresh as ever.

Directed by Farah Khan, the film promises to be very colourful and comedic with lots of dance and action.

The film, which is slated to release on Diwali (October 23), has turned some of Dubai's busiest spots – the iconic Atlantis hotel, Dubai Mall and Terminal 3 of Dubai Airport – into extravagant movie sets.

The story however may disappointment some, as it seems like a rip off of last year's Hollywood hit film, Now You See Me, where four magicians plan a bank robbery for their final performance. But as Shahrukh Khan says in the end, "Yeh toh sirf trailer hai, picture abhi baki hai meray dost".

The film is also extensively using social media as a major platform for promotion. The film's poster has already gone viral, and this is the first time a Bollywood film is pushing its trailer via WhatsApp to Indian fans.

The stars of the film have also changed their names on Twitter to those of their characters in the film.

By posting #HNY or #HNYTrailer on Twitter, fans could receive the film's trailer personally from the stars.

Soon after, the hashtags started trending and became popular nationwide:

Bollywood stars, Amitabh Bachchan and Salman Khan also tweeted, praising the film's promo:

Editorial

Ominous demands
Updated 18 May, 2024

Ominous demands

The federal government needs to boost its revenues to reduce future borrowing and pay back its existing debt.
Property leaks
18 May, 2024

Property leaks

THE leaked Dubai property data reported on by media organisations around the world earlier this week seems to have...
Heat warnings
18 May, 2024

Heat warnings

STARTING next week, the country must brace for brutal heatwaves. The NDMA warns of severe conditions with...
Dangerous law
Updated 17 May, 2024

Dangerous law

It must remember that the same law can be weaponised against it one day, just as Peca was when the PTI took power.
Uncalled for pressure
17 May, 2024

Uncalled for pressure

THE recent press conferences by Senators Faisal Vawda and Talal Chaudhry, where they demanded evidence from judges...
KP tussle
17 May, 2024

KP tussle

THE growing war of words between KP Chief Minister Ali Amin Gandapur and Governor Faisal Karim Kundi is affecting...