E-Paper | November 09, 2026

PFDC Sunsilk Fashion Week Day One: As it happened

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The four-day Pakistan Fashion Design Council Sunsilk Fashion Week (PSFW) 2014 begins today. Follow Dawn.com’s live updates with the glitz and glamour of the event where lots more will happen besides the designers showcasing their brands.

PFDC has established regular fashion weeks since February 2010, endeavoring to map Pakistan on international fashion week circuits, in collaboration with giant global brand Unilever and the world’s biggest beauty brand L’Oreal Paris. To date, the Council has held 5 fashion weeks & 2 bridal weeks– with attendance from high profile international buyers and media.

Our correspondent Faisal Quraishi has front row access to the shows — follow his live updates and more on what walks down the ramp on Day one!

Juggun Kazim getting ready for the ramp

Another look at Ali Xeeshan’s collection

They don’t call Ali Xeeshan the guru of creative excess for nothing

Waiting for Ali Xeeshan’s grand finale to begin on day one. – Photo by Faisal Qureshi

Shrouded in fashion mystery and the promise of youthful exuberance. – Photo by Faisal Qureshi

Then there was some of this too

More rising talent…and fashion awareness hopefully. – Photo by Faisal Qureshi

The Bank Alfalah rising talent segment at PFDC Sunsilk Fashion Week features five amateur designers. –Photo by Faisal Qureshi

Showcasing the new talent by Bank Alfalah

A scene at PSFW 2014 captured by Faisal Qureshi

A long break at PSFW

Total collection of Sania Maskatiya

Introducing Sania Maskatiya for men. - Photo by Faisal Qureshi

Nickie Nina

Mohsin Ali for Libas Designs, a collection that is close to his nature and design aesthetics. - Photo by Faisal Qureshi 

Wardrobe Malfunction…..nearly

Mohsin Ali’s Libas collection

People at the Red Carpet

Stage is ready for the catwalk

Our correspondent Faisal Quraishi has front row access to the shows — follow his live updates and more on what walks down the ramp on Day one!

A look at the lineup of the four-day event

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Seedoo
Apr 10, 2014 09:35pm
Looks like a world of fantasy for Pakistanis. The clothes that these models are wearing is nothing like what women in Pakistan wear. I just visited Karachi in December and spent most of my time in the Clifton area. One fifth of the women are now in niqabs, two fifths wear hijabs, and the remaining ones wear ordinary shalwar Kameez. Can someone tell me please where one is supposed to find girls like these on the streets of Pakistan?
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vin
Apr 10, 2014 09:48pm
@Seedoo: Fashion shows. Also fashion show is about art and creativity, exporting clothing line and may not be necessarily for local consumption. Most if these clothes are also very expensive for ordinary pakistani.
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syed
Apr 10, 2014 10:20pm
Is this a Muslims country?, these fashions are not belongs to Muslims even wasn't part of the Asian culture. This is only a very small group of people and media is publicizing them There is no existence of such things in normal Pakistani society
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Seedoo
Apr 10, 2014 11:11pm
@vin: Fully agree. My point was to not criticize the show but to bring to the readers' attention the divide and dichotomy that exists between 99.9% of the public and the 0.1% of the elite, not just in terms of money but the value system and the whole outlook on life. Most of Pakistanis would consider showing 1/10th as much skin as these girls are showing a major sin. On the other hand these girls and the people who are watching them are enjoying western influence. Just an observation, not a judgment
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tshah
Apr 11, 2014 12:13am
@syed: Please climb out of your well and stop making ignorant statements about things you dont understand and places you have never been to. Pakistan along with Afghanistan and Saudi Arabia is the only mulim country still stuck in the dark ages. Do a search on fashion shows in Indonesia, Malaysia, Turkey, Tunisia, Morocco, Algeria, Egypt, Maldives, Brunei, Iraq, Kuwait etc. and you will see how modern these muslim countries are. Women in these countries wear skirts and western dresses and participate more equally in society. Non muslim Asia is even more advanced in its thinking. Supression of women in Pakistan has nothing to do with Islam, it is driven by a bunch of illetrates who use religion as a weapon to suppress others and we are too scared to challenge the blackmail.
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Abdul
Apr 11, 2014 12:50am
Some Really Amazing Work done by fashion designers of pakistan, Super Talented :)
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Man from UNCLE
Apr 11, 2014 12:58am
@nukhan: Get back under the rock in a hurry....would you?
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quresh
Apr 11, 2014 01:38am
Is Showing half naked body a talent????????????? something is missing.
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Raz
Apr 11, 2014 02:17am
Were there any foreign buyers there ? cuz Pakistani people cannot afford to wear these kind of cloths on the streets,Malls,Movie theaters etc. - people will stare (Taroo's) them as if ..........
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syed
Apr 11, 2014 02:19am
@tshah: Wow, fashion shows takes a nation out of dark ages???. What a vision. Just see the developed country's success and think again that such shows are their success or their hard work and commitment to the nation to develop the country by economy is their success.
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mirajdinch
Apr 11, 2014 02:44am
Hard to believe that these are Muslims girls of Islamic Republic of Pakistan
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Ali
Apr 11, 2014 02:49am
i was checking for any designer suicide vest ..
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Haq
Apr 11, 2014 03:09am
Is this Pakistan? No wonder this country is headed for disaster. Big Time.
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ladies and gentlemen
Apr 11, 2014 03:53am
The images of the show are quite 'amaturesque' (not sure if that is a word). However, these pictures seem be taken by a pretty basic phone camera by some attendee. Dawn should have sent a professional photographer to cover the event. After all it is supposed to be a visual event rather than one that can be covered by narrative. Didn't do justice to any of the creativity on display.
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Seedoo
Apr 11, 2014 05:24am
@nukhan: Typical desi mentality. Just because you don't like something does not mean that it should be banned. There are others in the world besides you and there are other value system besides yours. They have a right to live and express themselves, just like you do.
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nana
Apr 11, 2014 05:39am
People try to distinguish themselves if not with true wealth then a fake one by showing off what they wear, fake alien accent and even meaningless alien words. But separation from others is inherently painful to the soul. Clothes are worn for your comfort and to change ones mind and that of others. A soldier gets pumped up with valor if he has his uniform. Clothes also raise others level of consciousness. A swami or yogi in saffron un-stitched dhoti or a faqir in lungi raises consciousness of others. Romans, Turks and Arabs in their slave bazars of Baghdad, Istanbul and Rome used to have raised platforms (ramps) where the slave had to walk to show off what he or she possessed so that the slave owners could fetch higher bid in the slave auction. It seems nothing has changed.
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Shahryar Shirazi
Apr 11, 2014 06:35am
@Seedoo: Not sure which part of the Clifton you were visiting .. Your data is mis representation of the reality on the ground ... My parents' house is in Clifton as well and I visit quite frequently
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Omar
Apr 11, 2014 06:48am
disturbingly bad photography....!
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Man from UNCLE
Apr 11, 2014 08:23am
@Man from UNCLE: And take Syed with you. p.s Syed, is that you jaan?
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Ahmad
Apr 11, 2014 08:30am
These models doesn't reflect the culture of Pakistan and not their choices either. I really don't know, in which world the designers of these fashions lives, who are completely ignorant of Pakistani culture and their preferences. Because of low employment rate ( unfortunately) in Pakistan you can find people on low wadges to do your job. Its not more than that. These are against the respect of women as well.
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Man from UNCLE
Apr 11, 2014 08:32am
The only beef I have with this show is how they even find the heart to put out a show while pakistanis are blown into the oblivion. There is too much tragedy encompassing this country and will be for a long while. I guesss, as they say in show bussiness, "Show must go on"!
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SaeedS
Apr 11, 2014 09:13am
Good job and phenomenal talent , really international standard .
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moon
Apr 11, 2014 09:22am
Its one more great step to ahead fashion industry. gd. :)
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mike ghaous
Apr 11, 2014 09:46am
Ruling party MLN's partners Taleban are watching!
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Amir
Apr 11, 2014 01:49pm
I dont think one can wear these clothes and walk on the streets of Karachi.
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Amir
Apr 11, 2014 01:52pm
Do these clothes represent Pakistani culture?
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Amir
Apr 11, 2014 01:54pm
I am confident that none of these models use Sunsilk shampoo, the brand for low income group.
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seter
Apr 11, 2014 02:51pm
@tshah: u too seem much ignorant. these dressings are the old memories of the stone and dark ages. when women were the source of pleasures for men. women used to have naked bodies and were for sale on the ramps on skinny clothing.
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Buch
Apr 11, 2014 05:38pm
@Seedoo: Go to India and you will find women like this every where. Parlors, pubs, streets ( lol )
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tshah
Apr 11, 2014 07:58pm
@seter: I can see you used to live in stone ages and used to attend fashion shows there...
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tshah
Apr 11, 2014 08:32pm
@syed: Sorry Syed for the misunderstanding. I never said fashion shows take countries out of dark ages. I meant backword people like you who make broad generalizations and uneducated statements about other islamic countries without ever having visited them keep Pakistan in the dark ages.
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Fahd
Apr 11, 2014 09:34pm
**NOT IN PAKISTAN!** These people are suffering from some mass delusion! Ordinary hardworking people die from terrorism and they want to "express" themselves by flaunting half naked women in the name or "art". I really fail to understand why we have to objectify our women by following the west and think it is supposed to be "modern". Why can't we just accept that we are Muslims and regardless of whether other Muslims are doing it or not, why don't WE opt out of it? There is nothing "liberating" about women wearing half naked clothes and yet the "fashion designers" have them convinced that it is somehow "liberating"!! I guess my final questions to the reader are: 1. Would you want your mother, sister, wife or daughter to wear such attire and pose for the men and women whose only job is to 'watch' them? I would find it a great insult to my personal self to have any of my ladies to go through that ordeal! 2. Why are men fully clothed with their full sleeved shirts with full sleeved jackets, buttoned collars with ties and only the face and hands visible WHILE women have no sleeves, deep neck lines and semi visible legs? How is this equality of sexes? 3. Isn't culture supposed to represent our society and in that how can be "modern"? Does "modern" necessarily mean "western" and display of skin? Our culture is what it is! You do not find women wearing such on the streets! In the west yes, and that is their culture! Why should WE adopt it and call it modernization?
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mike ghaous
Apr 12, 2014 03:05am
Scroll down to ' showcasing the new talents by Bank Alfalah ' wow , man , who says lollywood is stoneage.... Kudos to PFDC
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