Drafting a code of ethics
BY issuing notices to some private TV channels on Saturday for airing gory scenes of violence, Pemra has again opened the debate on what constitutes an acceptable code of ethics. One thing is for sure: this decision is not for Pemra to make, especially since its past record has shown that it acts arbitrarily, like blocking TV transmissions showing the government in an unfavourable light. Media organisations need to work together and evolve their own code of ethics and stick to it, instead of being lured by a popularity ratings contest in which ethics take a back seat and all that matters is getting the story across, no matter how gruesome. Having their own code will prevent Pemra from periodically clamping down on the electronic media on one pretext or another. It was hoped that the voluntary self-regulating code of conduct drafted by the Pakistan Broadcasters Association would have been approved by now but the issue seems to have stalled since it was first proposed in June. One hopes that the matter will be resolved soon. This is especially important given the rapid increase in the number of television channels.
There are many things to consider when drafting a policy on what should be shown in times of conflict and violence. Viewers have a right to accurate information but must they be shown images of mutilated bodies or people dying on live television? What about respecting the rights of the dead? As for the families of the dead or injured, information rather than images should do. Since repeated exposure to dreadful images either brutalise society or desensitise it, what is the option for the media? Television has to toe the line between what is objective reporting and what is sensationalism, or news as entertainment — the latter being a new trend as each channel tries to outdo the other in attracting the most viewers. For its part, Pemra can play its role as a watchdog but not as an enforcer. It often cites “national interest” as a reason to penalise channels, which is just another form of intimidation. These backhanded tactics must come to an end.

