UNITED NATIONS, June 4: Participants in a seminar dubbed “Brand Pakistan” on Saturday stressed the need for efforts by the diaspora to project the country’s image worldwide as a moderate and progressive state and dispel the negative perception through coordinated efforts of community activists.

A large numbers of Pakistanis living in New York participated in the event organised by the Association of Pakistani Professionals.

The event kicked off with a discussion among panellists Robin Thompson, senior branding adviser for the Landor, a global company that has championed in the field of branding; Danny Schechter, an internationally recognised speaker and writer on media issues; Ethan Casey, journalist and writer of the book, “Alive and Well in Pakistan”; and Mahreen Khan, media adviser to the prime minister of Pakistan.