LOS ANGELES, June 29: America’s second largest cinema chain is trying to boost lacklustre ticket sales for Russell Crowe’s new film, ‘Cinderella Man’, by offering to give moviegoers their money back if they don’t like the picture.
The rare promotion by AMC Theaters comes amid disappointing ticket receipts for the big-budget depression-era boxing film, directed by Ron Howard and co-starring Renee Zellweger.
Since its June 3 opening amid a massive marketing campaign, the Universal Pictures epic has struggled to reach the 50-million-dollar mark at the North American box office.
As the film battled to cover its costs, AMC decided to encourage cinema-goers to give it another chance by offering to refund the ticket price to dissatisfied viewers.—AFP
