KARACHI, April 21: The newly-appointed chairman of the Pakistan International Airlines said on Thursday that a corporation should have a clear vision, a mission, values and a set of code of ethics to function as an efficient and a vibrant organisation to meet the need of its valued customers.

According to a press release, Tariq Kirmani emphasized these principles in his maiden address to the senior management of the national flag carrier.

He said all employees of the PIA should be involved in evolving these standards, and once these are recorded, everyone should own these and ensure adherence to them. “Any deviation, thereafter, would entail punitive actions,” he warned.

Referring to the human resource element, Mr Kirmani said one could ignore the significance of this important factor. “It is the members, which make a family, an organisation or for that matter a nation, good or not so good,” he added.

He stressed the implementation of decisions and policies, and said there should be harmony in what one said and what one practiced.

The chairman said there was great potential in the national airline, which needed to be disciplined for making it a profitable and great airline.

“It is the perception of our customers, which needs to be improved. We have to handle our weaknesses first and only then make our strong points public,” he said.

He said apart from the human resource, the areas of marketing, finance, operations had to improve as well.

The PIA chief also emphasized on training, which, he said, played an important role in human resource development of any organisation. Stressing the significance of two-way communication, he assured to hold regular communicative meetings aimed at critical evaluation.