LAHORE, March 1: PCB has signed a multi-million dollar agreement, for the sale of its television broadcast rights for all international matches, with a consortium comprising Taj Television Limited and ARY Digital on Friday.

A PCB spokesman pointed out that the 5-year agreement, which becomes effective from April 2003 , for a record sum of US $ 42.6 million, stipulates that Taj/ARY will be responsible for all production and distribution expenses and the PCB will not pay any commission.

The offer of Taj/ARY consortium will be supported by a bank guarantee as well as unlimited corporate guarantees of their respective parental companies.

This compares with approximately US $11 million that PCB will receive under its present arrangement with Transworld International INC. (TWI), he added.

In all, six companies expressed interest in the bidding.

Meanwhile, the PCB also acknowledged the contribution made by TWI over the past eight years. TWI was also given every opportunity to re-bid for the television rights. But it offered a minimum guarantee of US Dollars 30 million. After adjusting for its commission and production expenses TWI would have needed to generate gross revenues of US Dollars 62.5 million to match the Taj/ARY offer, the spokesman said.

Opinion

Editorial

Centre vs provinces
Updated 10 Jun, 2026

Centre vs provinces

The reason the centre finds itself in this position is rooted in its failure to expand the tax net and boost revenues.
Party in crisis
10 Jun, 2026

Party in crisis

THE young KP chief minister must be starting to realise just how thorny a seat he occupies. There has been a flurry...
Varsity woes
10 Jun, 2026

Varsity woes

FINANCIAL crises affecting public sector universities across Pakistan are now having an impact on academic...
Doctor attacked
09 Jun, 2026

Doctor attacked

AN act of reprehensible violence has shaken the medical community. On Saturday, an employee of the Provincial Civil...
AJK flare-up
Updated 09 Jun, 2026

AJK flare-up

The situation started deteriorating after a trader affiliated with the JAAC was reportedly shot in an altercation with law-enforcers.
Fault lines
09 Jun, 2026

Fault lines

THE April 8 ceasefire that halted hostilities between Israel and Iran has encountered its most serious test yet....