ISPR’s high noon & twilight
By A. R. Siddiqi
With the inauguration of the era of parliamentary democracy, the high noon of the ISPR would seem to approach its end.
Ever since the Kargil episode and its full sensational disclosure in May 1999 it had been virtually the high noon of the ISPR and its chief, Maj-Gen Rashid Qureshi, drifting gradually into the twilight region. His absence from the print and electronic media through the past few weeks had been widely noted.
So, one might say, had been the markedly depleted coverage of his chief, Gen Pervez Musharraf (major policy statements etc excluded). However, as the all-powerful head of the state, Gen Musharraf’s discreet use of the media would be out of his own calibrated choice than on account of any external compulsion.
The ISPR, under Brig (now Maj-Gen) Rashid Qureshi, virtually stole the thunder of all the other PR departments of the government in effect, of the ministry of information itself. Never before in the history of the country, through peace and war, had the directorate been so much in the limelight as through the past over three years. (1999-2002).
After the assumption of absolute state power by Gen Musharraf as chief executive, in a quiet coup on Oct 12, 1999, the ISPR became the most important single PR organ of the military (or the country’s) regime; and its chief, Brig Qureshi the doyen of the information / media services. While Qureshi ranked with foreign office spokesman on the podium through official briefings, he out-performed the latter as the chief executive’s and his military government’s sole spokesman.
Throughout the bitter post-Kargil India-Pakistan exchanges; the much-trumpeted July (‘01) Agra summit, its unfortunate failure and the longest-lasting India-Pakistan military stand-off since December last, Qureshi, promoted major-general, dominated the world media on Pakistan’s affairs. What with India’s jarring mantra on Pakistan’s role as a sponsor of international terrorism, no BBC / CNN / Fox story would be complete without a number of audio- visual clips projecting Qureshi.
The traumatic episode of 9/11 (‘01); the sudden collapse of the Taliban regime and their complete disappearance from Afghanistan brought its immediate neighbour, Pakistan, into the limelight of the world media as the single most important key player in America’s war against international terrorism. Gen Musharraf, dismissed as the military leader of a failed or failing pariah state like Pakistan even on the eve of 9/11, became President Bush’s righthand man in his ‘crusade’ against terrorism and its principal incubator, Taliban Afghanistan (1996-2001).
Already in the limelight of the world media ever since the high-profile Kargil episode, emitting more fire than light, the post 9/11 (‘01) charivari, brought the ISPR and its chief to the center-stage as the country’s overarching media grandmaster, specially in respect of the foreign press.
From September through November / December, 2001, Islamabad was easily the world’s busiest capital as the hub of perhaps the largest number of the press corps, practically from all over the world.
No mediaman would consider his coverage complete without an interview with the DG, ISPR. Unless lucky to manipulate an exclusive, he / she would hardly mind pirating one for the authenticity of the story.
One would get a glimpse of the DG, ISPR on one’s TV set almost as a daily fare. As for the national press, his statements would hit the front-page headlines as frequently as one might recall.
Whereas it would be hard to deny or belittle the importance of doing things in the line of duty, regardless of one’s personal preference and convenience, one could conveniently opt for a lower personal profile in the PR field at no cost to one’s professional performance. A public servant, regardless of his rank and status, should have little or no personal interest in his dealings with the press except for projecting the official point of view as best as possible. And that would be specially true and relevant in the case of the ranking military officer concerned.
Traditionally, also the ISPR has all along been a silent service in the best tradition of official anonymity and military security. During my own five years as ISPR chief (1968-1973) the directorate scrupulously observed the golden principle of official anonymity. That had been in spite of the manifold grim realities of martial law (Yahya’s 1969-71); civil disobedience, the Indian invasion and defeat in East Pakistan and, finally, war and ceasefire in West Pakistan.
Between October and December, 1971, Pindi had been the hub of a battery of mediamen from all over the world converging on the ISPR and pressing close to it much in the same manner as might have been in the first two or three post-9/11 months the ISPR briefed and dealt with them, as best as it could avoiding anything like a personal projection at any level.
I had to face a battery of foreign media men once or twice a day on the basis of the agreed ‘ground rules’ which, among several other points relating to war coverage, also provided that the press would not name the briefers and other government spokesmen in press reports as far as possible. Except for odd breaches here and there, the ground rules were observed fairly well.
Of course, in the absence of the glut of the TV channels and real time transmission of the news via the global satellite networks today, press briefers of the ‘70s could have got away with a lot of anonymity. Not so the their counterparts, today, even with the best of their effort. Nevertheless, the number of exclusive interviews and certain element of personal projection that goes with them could certainly be kept to the minimum as indeed it should be. No foreign media could possibly force the briefer or the spokesman to agree to an interview against his / her own wishes.
Interviews, even, the few well-rehearsed, are invariably liable to fall prey to the interviewer’s often, pre-planned provocative questions. An experienced interviewer can always lure the interviewee into his trap and make him talk a little more than he would have wanted to. And that is where the problem lies and must be avoided at all costs.
Speaking as a former ISPR chief, I’d still think that the golden principle of relative, if not absolute, official anonymity could be observed in spite of the pressure of today’s global satellite media. Perhaps, a twilight region might suit the ISPR, as the PR wing of the military, better than the high noon of blazing personality-oriented coverage.
The writer is a former ISPR chief.


Present PCB setup responsible for cricket’s decline
By Ali Kabir
Pakistan’s most popular sport cricket’s fortunes hit rock bottom in the last three years during which time the military government boasted of good governance, accountability and transparency.
Unfortunately all three ingredients have been missing at the Pakistan Cricket Board (PCB) headed by Lt Gen Tauqir Zia who took over reins of the board in 1999.
Pakistan cricket suffered because the PCB chief thought himself above board and that he could do no wrong. In fact, Pakistan has become a laughing stock amongst the cricket playing nations.
Maybe his lack of knowledge or over enthusiasm, but the fact is that the PCB supremo destroyed the team which was perhaps one of the best in the world but today is just rated above minnows Bangladesh and lowly Zimbabwe simply due to the decisions taken by him directly or indirectly.
Tauqir cannot blame anyone for the cricket decline as he is all powerful chairman of the board, chief selector, manager, coach and financial wizard all rolled into one.
Anybody who thinks that Tauqir has a team of experts, selectors, coaches, analysts, trainers, psychiatrist, etc is simply living in a fool’s paradise. Everything is done by Tauqir himself.
In his early days he had some advisors but at present he is master of all and needs no expert or advisor. Whether he realises it or not, it is a ground reality and once he bows out of office all those who are at the moment holding important posts will vouch for the fact.
All cricket controversies are centred around him. Sacking of managers, coaches, advisors, selectors all take place on his whims. As a result indiscipline has crept into the team. Everyday one finds one player making a lame excuse of taking rest and then flying to some other country to play for extra financial gains.
The players are not treated at par. There are different rules for different players of the same team which has promoted love and hatred among the players and kills the team spirit.
Some day former great Javed Miandad becomes the blue eyed boy of the PCB chief and then loses grace, then Wasim Akram gets top priority and is dropped, enters Mudassar Nazar and he becomes the hot favourite and then disgraced. One day Shoaib Malik becomes the pinup boy of Pakistan cricket and then thrown out of the team, then Faisal Iqbal becomes favourite to be discarded in the next breath.
Likewise Rashid Latif, Saqlain Mushtaq, Danish Kaneria and host of other players are given top priority on one day and summarily dumped the other day.
This policy of Tauqir has totally shaken the confidence of the players including Saqlain Mushtaq, who is rated as one of the best off-spinners in the world. One day he is dropped and the next day when he is recalled he wins “Man-of-the-Series” award. It happened in the just concluded two-Test series against Zimbabwe.
Earlier, Saqlain and Wasim were dropped from the Asia Cup when Shoaib Malik was having golden days with the PCB and Pakistan lost. Similar is the case of Shahid Afridi, who holds the world record of scoring fastest century in one-day matches.
Shahid’s confidence has been totally shaken. Can anybody with proper frame of mind think that a player who holds the world record sent down the batting order as low as No. 8. In recent times, he batted at No. 8, 7, 6, 4, 3, and one. No psychiatrist can manage to maintain mental equilibrium of any player who is shunted up and down like a goods wagon in a shunting yard.
The PCB chief, is himself responsible for creating disharmony and ill will in the team. How come when Shoaib Akhtar is injured, the PCB at first decides to send the doctor to Zimbabwe but later decides against it.
And when wicketkeeper Rashid Latif is injured he is sent to South Africa and after getting clearance from the South African specialist is recalled to Pakistan by the PCB doctors for final check up and then not allowed to rejoin the team.
This is the most glaring double standard of the PCB chief whether he accepts it or not and whether he likes it or not. It is the ground reality and this kind of double standard has simply shaken the team spirit.
Can the PCB chief, explain the nature of injury to Yousuf Youhana and Inzamam-ul- Haq in the recent past when they were sent home and have been selected for the Zimbabwe tour. Was their injury a political one? It was definitely not an injury which forced the PCB to recall them from Kenya.
Both players were diagnosed with serious injuries and the PCB medical board which went to extent of expressing their doubt about the availability of Inzamam-ul-Haq for the World Cup.
The PCB, got a slap in their face when both Youhana and Inzimam-ul-Haq made miraculous recoveries within a month and proved their fitness by scoring runs. What the PCB chief and the team management or the PCB’s so called medical experts have to say about the injuries.
The latest controversy about the wicket-keeping department has cropped up just when the World Cup is round the corner. Rashid Latif, the other day announced his retirement from Test cricket. It was on the cards as the spineless, chief selector, Wasim Bari, who himself as a wicket-keeper failed to find or make up his mind in naming the best out of Rashid Latif, Moin Khan and Kamran Akmal.
If Bari cannot make up his mind on the selection of wicket- keeper one can safely say he has no say in the team selection and he is simply a rubber stamp. Then the question is who selects the team.? The answer is obvious.
Rashid has announced his retirement because of the treatment he received from the PCB chief and time will prove that Tauqir for quite some time had been using Moin Khan card by inviting him and then not including him in the team. How long a player can stand the black-mailing by the establishment off the field and then perform on the field.
The names sent to World Cup organisers and announced to the press the other day exposed the designs of the PCB selection criteria when Shahid Afridi was named among the all-rounders whereas Shoaib Malik has been selected among the middle order batsmen.
Saleem Elahi has been selected in the openers slot with no proven record. Scoring centuries against Zimbabwe’s club standard attack is no achievement. Saleem was recalled for the African safari from nowhere just with the sole purpose of giving him a chance against the mediocre attack.
As a result of all these one-man decisions, the cricket team stands totally disorganized and disjointed. Nobody knows who will be going to South Africa and who will be leading the team in the World Cup.
If the PCB had any designs or will to win the World Cup or stake claim, it would have by now almost finalised the final 15 and even decided the first playing XI. It would have given the players confidence and given them an opportunity to plan the things in advance and not living in makeshift apartments.

