LAHORE: Punjab University Vice Chancellor Prof Dr Muhammad Ali Shah emphasised that character-building societies are essential because they nurture moral values among students alongside academic learning.

He was addressing an oath-taking ceremony of Character Building Society (CBS) of Institute of Zoology at the Zoological Museum, New Campus.

The CBS initiative, launched annually by the National Accountability Bureau (NAB) across educational institutions in Pakistan, aims to promote integrity and transparency, eradicate corruption, and empower youth through active citizenship and social responsibility.

Director Institute of Zoology Prof Dr Nabila Roohi, DSA Director Dr Shahzeb Khan, CBS-IOZ Coordinator Dr Bushra Nisar Khan, faculty members and students were present on the occasion.

In his address, Prof Shah said that education was not only about gaining knowledge but also about developing honesty, discipline and a sense of responsibility. He also guided young people away from negative influences by promoting positive activities like community service and ethical discussions.

“Strong character is the foundation of a successful life and a progressive society. Therefore, universities should actively support character-building societies to produce responsible and principled citizens.”

The VC administered the oath to the newly inducted members of the CBS.

A poster competition was also organised as part of the event, providing students a platform to showcase their creativity and ideas on important social and ethical topics.

Winners of the competition were awarded prizes in recognition of their outstanding performance.

Dr Nabila said the character building society served as a platform for students to develop strong moral values, leadership skills and a commitment to a corruption-free society. She said throughout the academic year, the society planned to organise various seminars, awareness campaigns, and community outreach programmes.

Published in Dawn, April 21st, 2026