Fatima Fertilizer Company Limited, Pakistan’s leading fertilizer manufacturers, announced it’s partnership with the Multan Sultans as Title Sponsor for the Pakistan Super League (HBL-PSL). The Memorandum of Understanding (MoU) was signed at a ceremony held at Pearl Continental Hotel, Lahore.

As Title Sponsor, Fatima Fertilizer’s logo will feature prominently on the back of the Multan Sultans jersey, a visible and powerful symbol of the company’s commitment to Pakistan’s most celebrated cricket league. The MoU was signed by Rabel Sadozai, the director of marketing and sales, at Fatima Fertilizer and Gohar Shah, the chief executive officer (CEO) of the Multan Sultans.

This sponsorship marks a meaningful homecoming for Fatima Fertilizer, rooted in the heart of South Punjab—the very region represented by the Multan Sultans. More than branding, it reflects a shared identity and great regional pride. As a longstanding supporter of the agricultural community, Fatima Fertilizer sees this partnership as a natural extension of it’s commitment to the people of the region. It also recognises cricket as a powerful symbol of unity and passion in Pakistan, embodied strongly by the Multan Sultans.

Speaking at the event, Sadozai said, “Cricket reflects the spirit of hard work and growth that we value deeply. We are proud to continue our partnership with Multan Sultans as Title Sponsor, marking our eighth year together and reinforcing a relationship built on trust and shared vision. With one of our plants located in Multan, this partnership holds special significance for us and further strengthens our connection with Multan Sultans. This long-standing association reflects strong trust and shared vision. More than sponsorship, it is our commitment to millions of cricket fans across Pakistan, standing with them in every moment of the game.”

Commenting at the signing ceremony, Shah said, “Fatima Fertilizer is woven into the very fabric of the Multan Sultans. They have been with us through thick and thin, and to have them ‘back on the back’ of our kits feels like a true homecoming. You cannot build a sporting dynasty without loyal, visionary partners, and Fatima Fertilizer understands the high-performance, ‘total cricket’ culture we are building here because they operate with that exact same standard of excellence. We are thrilled to continue this journey together.”

The partnership aligns Fatima Fertilizer’s broader vision of supporting platforms that foster unity, passion and excellence nationwide.

This content is an advertorial by Fatima Fertilizer and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.