KARACHI: General Tyre and Rubber Company (GTR) has revamped its logo to resonate more effectively with a younger demographic which forms bulk of its consumers, the company said in a press release issued on Wednesday.

“Our rebranding efforts focuses on distributing a message that the company is staying connected with its customer base in a sustainable manner. The revamped logo and identity signify this approach with a fresh outlook towards future prospects,” GTR CEO/MD Hussain Kuli Khan said.

Published in Dawn, June 10th, 2021