Australia’s government has pledged a publicity campaign for its rollout of the Covid-19 vaccine — but not in Facebook advertisements, as a feud continues over the social media giant blocking news content from its platform in the country.

Health Minister Greg Hunt said the government would embark on a wide-ranging communication campaign, including online, to ensure vulnerable people turned up for a shot.

But a ban on health department spending to advertise on Facebook would remain in place until the dispute between the company and Australia — over a new law to make Facebook pay for news content — was resolved.