Executives at Bolthouse Farms boosted sales by launching a unique marketing campaign for a health food enterprise. Bolthouse’s ‘Eat ‘Em Like Junk Food’ advertisements increased sales by 13pc in 2010, mainly by likening items such as baby carrots to popular snacks like Cheetos. Bolthouse also sold single servings of carrots in bright packages in vending machines.

(Source: Harvard Business Review)

Published in Dawn, Business & Finance weekly, April 18th, 2016