As friction between India and Pakistan intensifies with Shiv Sena's daily threats, citizens from both sides of the border have decided to show how they really feel about their 'rival' neighbour.

Read: With message to Shiv Sena, Dunkin Donuts Pakistan extends olive branch to India

A campaign apparently initiated by Mumbai resident Ram Subramanian has gone viral with #ProfileForPeace hashtag with an aim to battle the politics of hate.

Others were soon to follow and many Indian joined the campaign.

Soon enough many Pakistanis joined the campaign and people from both countries expressed their will to isolate hatemongers among them.

Even Sudheendra Kularni, a victim of a Shiv Sena ink attack, appreciated the efforts and appealed for the success of the campaign.

Shiv Sena activists had stormed headquarters of the Board of Control for Cricket in India (BCCI) on October 19 just before Pakistan Cri­cket Board (PCB) chairman Shaharyar Khan was to meet BCCI chief Shashank Manohar to discuss a bilateral series in December.

The 'Seniks' had issued threats against a number of Pakistani personalities, including actors Fawad Khan and Mahira Khan, which had also prompted the withdrawal of Pakistani umpire Aleem Dar from India, who was officiating matches in the ongoing India-South Africa series over security concerns.

Shiv Sena’s hooliganism, had also forced Wasim Akram and Shoaib Akhtar to quit the ongoing India-South Africa series and head home early. Both were commentators in the ongoing series in India.

Read: No threat to Pakistani citizens visiting India, says Indian HC

Meanwhile, commenting on the recent intolerant attitude displayed by the right –wing Shiv Sena against Pakistani citizens, the Indian High Commission's spokesperson in Islamabad had stated that there is no threat to Pakistani citizens visiting India.

Read: 'Shiv Seniks' disrupt Pakistani play in India