Online publishers, which earn up to 75pc of their money from mobile ads, may need to find other sources of revenue now that Apple has enabled ad-blocking apps through its new mobile operating system, iOS 9. One estimate says blockers will cost publishers nearly $22bn in revenue in 2015. The number of people who have installed ad blockers has risen 48pc over the past year, to about 16pc of US Internet users.

(Source: The New York Times)

Published in Dawn, Business & Finance weekly, October 12th, 2015

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