People who report generally having intense emotions are more affected than those with mild emotions by vivid descriptions of food, according to experiments by David Moore and Sara Konrath of the Michigan University. While being exposed to descriptions of Cinnabon rolls’ ‘delicate glaze melting over the warm and gooey spirals of dough,’ people with intense emotions became increasingly hungry — their hunger scores rose from 5.37 to 5.90 on a 1-to-9 scale — while those with ‘low-intensity’ showed a drop from 4.76 to 3.88.

(Source: Journal of Consumer Psychology)

Published in Dawn, Economic & Business, January 19th , 2015

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