After a decade of books and articles questioning the healthfulness of gluten, a third of Americans now say they are trying to eliminate the protein from their diets and nearly 20m people contend that they regularly experience distress after eating gluten-containing products such as bread, Michael Specter writes in The New Yorker. Restaurant customers ordered more than 200m gluten-free dishes last year, and gluten-free has evolved into a complete lifestyle, with companies offering gluten-free weddings and gluten-free vacations.

(Source: The New Yorker)

Published in Dawn, Economic & Business, November 24th, 2014