During his five decades running a Chevrolet dealership in Nebraska, Ray Lambrecht held onto his customers’ trade-ins and quite a few new models too, amassing a collection of more than 500 cars, which he parked on a nearby farm. An auction of his collection drew 25,000 people, was filmed for the History channel and raised $2.8m; a 1958 Cameo pickup truck with 1.3 miles on the odometer brought $140,000. Lambrecht died recently at age 96.

(Source: The New York Times)

Published in Dawn, Economic & Business, October 27th, 2014