Pantene Bridal Couture Week, organised by Style 360, kicked off in Lahore on Friday November 29th. The aim of the fashion week is to promote Pakistan’s bridal fashion industry and provide a platform for established designers as well as new comers to the industry. The show was started by HUM Network Ltd and Pantene four years ago and is held twice a year. This year's show will feature 24 designers, which is the largest number to date.