Suzuki Vitara 'game changing' SUV launches in Pakistan

4th generation crossover SUV launched in response to steadily climbing demand.
Published December 22, 2016

Trailblazer in the small cars industry and producer of successful 4x4 range sports utility vehicles (SUVs), Pak Suzuki on Wednesday launched one of the lightest SUV’s named Vitara in Pakistan.

The 4th generation crossover Vitara has been introduced in Pakistan in response to the steadily climbing demand of SUVs as trends change in the local vehicle market. To this end, the top of the line Vitara GLX is available for Rs. 3,799,000 and the Vitara GL+ is available for Rs. 3,490,000.

Before its launch in Pakistan, Vitara had already received an overwhelmingly positive response in Europe and has won several prestigious awards for its performance.

As far as security is concerned, Vitara also earned high ratings by credible by global inspectors.

Along with the crème de la crème of Pakistan’s capital city, Pak Suzuki MD Hirofumi Nagao and Pak Suzuki GM Marketing Azam Mirza also graced the launching ceremony.

Renowned celebrity and Suzuki’s new brand ambassador Fawad Khan was declared as the first owner of the Suzuki Vitara in Pakistan at the launching ceremony in Islamabad.

Award Winning Vitara

In 2016, Vitara won the “Car of the Year—Best Small SUV” award by UK based What Car? It won Best Ultralight Tow Car by Tow Car Awards, UK, in the same year.

Honest John Awards, UK, also declared it “Car of the Year and Most Popular Crossover” for 2016.

Sunday Times, UK, declared it “Best Compact Crossover”. New Zealand Automobile Association and New Zealand Motoring Writers Guild awarded it "Finalist New Zealand Car of the Year". In year 2015, it was declared “Best City SUV” by Drive, Australia.

Vitara a combo of style and power

Vitara comes with a 1.6L naturally aspirated engine which delivers a decent 118bhp at 6,000 revs. This may not sound much however the USP of this product is its weight. Weighing in at only 1185 kilos the

Vitara is one of the lightest SUV’s on offer. This not only allows it to carry more but also improves its power to weight ratio which stands in at 104 bhp/ton. Other big brands offering turbocharged engines may offer more power however the power to weight ratios remain well under 100 which clearly indicates how well the Vitara is when it comes to performance.

In addition to push start functionality, the Vitara comes standard with multi-function steering that features cruise control and audio control. The 6 speed Automatic transmission is enabled with a manual mode which allows the driver to have the manual changing sensation with the paddle shifters equipped on the steering wheel. The multifunction display shows the economy, mileage and range of the vehicle along with other variables. The air conditioning system of Vitara can be automatically controlled with input from outside temperature sensors.

The hi-spec Vitara also comes equipped with a panoramic sunroof which makes the drive even more pleasurable. Keyless entry is also enabled for the hi-spec variant along with automatic headlamps and wipers for driver’s convenience.

Vitara ensures security

European New Car Assessment Programme (Euro-NCAP) and Australasian New Car Assessment Programme (ANCAP) rated Vitara 5/5 in safety assessment.

Vitara provides "unprecedented passive safety" as it combines high tensile steel for passenger cabin safety with smartly designed crumple zones that enables enhanced accidental safety for the occupants.

The safety feature of seven SRS airbags along with seat-belts having ELR and pre-tensioners ensure that the occupant remains safe post-accident.

Vitara Infotainment

A unique aspect of Vitara is its infotainment system.

The infotainment system features 10.1 inch touch screen with Android OS. The system also has the ability to connect to user’s mobile phone using Bluetooth and mirror link.

Vitara’s grip and 4WD function

The indigenous “All Grip” function combines 4 driving modes which have been incorporated to give the driver maximum control of the vehicle on all terrains and driving conditions. The car automatically switches between 2WD and 4WD in order to facilitate the driver to ensure the Vitara grips the terrain.

The car also comes with a dedicated lock feature as well which maximises the extrication of the vehicle if stuck.


The Vitara project was started in the year 1988. At that point in time, Suzuki was a pioneer with a crossover in a consumer segment with low customer interest at its time. Due to this, the Vitara was redesigned to become a grown-up SUV in its 2nd and 3rd generations, the last of which was released in 2005.

With trends favoring the crossover again, the 4th generation Vitara was unveiled in the Paris Motor Show in 2014 as a crossover. Combining the sleekness in a stylish, modern design with the boldness of a SUV the Vitara won hearts for its design while inspiring many with its competitive feature package.

In all, the Vitara comes packed with features which not only enhance driving pleasure and performance but also provide unparalleled safety to the occupants.

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