Employers can use low-cost interventions to get workers to change their behaviour, according to recent research on related to tackling climate change. In a study of 335 captains at Virgin Atlantic who flew some 40,000 flights, it turned out that informing the pilots that their fuel performance would be monitored led to their making decisions that improved efficiency. Over an eight-month period, changes in their behaviour saved about $5.4m in fuel and lowered emissions of carbon dioxide by 21,500 metric tonnes.
(Harvard Business Review)
Published in Dawn, Business & Finance weekly, August 22nd, 2016
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